Adobe Analytics
Top 4 in Top 12 Best Web Analytics Tools
The Adobe Experience Platform includes the standard online and marketing analytics tool called Adobe Analytics, which is made to offer useful information. Consider it a Google Analytics alternative for businesses.
Key features:
- To acquire a holistic picture of your customers and business, gather and measure data from a variety of channels.
- Segment your clientele to see what motivates their behavior and how they differ from one another.
- Utilize automation, AI, and machine learning to forecast and model client behavior
Price: on request; Adobe Analytics is better suited to scaling rather than small businesses
Website: https://business.adobe.com/products/analytics/adobe-analytics.html#
