Google Analytics
Top 1 in Top 12 Best Web Analytics Tools
Google Analytics is a well-known online analytics service that offers quantitative information about users and clients across platforms and devices.
Key features:
- Track quantifiable information about your site, such as sessions or bounce rates, in specialized reports.
- Use GA4 to gather event-based data from apps and websites.
- Combine all of your data in one location by integrating with the other Google Marketing Platform tools, such as Adwords or the Search Console.
Combine your Google Analytics data with Hotjar's heatmap, session recording, and feedback features to get more out of it. You may also integrate Hotjar and Google Analytics to learn more about why your website visitors behave the way they do.
Price: free
Website: https://marketingplatform.google.com/about/analytics/
