Google Analytics is a well-known online analytics service that offers quantitative information about users and clients across platforms and devices.

Key features:

• Track quantifiable information about your site, such as sessions or bounce rates, in specialized reports.
• Use GA4 to gather event-based data from apps and websites.
• Combine all of your data in one location by integrating with the other Google Marketing Platform tools, such as Adwords or the Search Console.

Combine your Google Analytics data with Hotjar's heatmap, session recording, and feedback features to get more out of it. You may also integrate Hotjar and Google Analytics to learn more about why your website visitors behave the way they do.

Price: free

Website: https://marketingplatform.google.com/about/analytics/

Mixpanel is a product analytics platform that allows you to convert, engage, and retain more customers.

Key features

• Obtain information about the usage of your product and the most well-liked features.
• By creating regressive funnels and tracking conversion rates at each stage, you can see when your users leave off.
• Improve customer retention by analyzing which consumers are more tenacious.
• Utilize the Hotjar integration to augment your quantitative data with qualitative insights.

Price: from free for up to 20M events/month, with paid plans starting at $20/month

Website: https://mixpanel.com/

Kissmetrics is a product and marketing analytics platform that uses quantitative data to help scale SaaS and e-commerce organizations to speed their growth.

Key features:

• In your customized dashboard, you may see crucial indicators at a glance.
• Using segmentation and cohort analysis, you can discover how power users act on your site.
• Key revenue metrics such as client lifetime value and churn rate should be tracked.

Price: from $299/month

Website: https://www.kissmetrics.io/

The Adobe Experience Platform includes the standard online and marketing analytics tool called Adobe Analytics, which is made to offer useful information. Consider it a Google Analytics alternative for businesses.

Key features:

• To acquire a holistic picture of your customers and business, gather and measure data from a variety of channels.
• Segment your clientele to see what motivates their behavior and how they differ from one another.
• Utilize automation, AI, and machine learning to forecast and model client behavior

Price: on request; Adobe Analytics is better suited to scaling rather than small businesses

Website: https://business.adobe.com/products/analytics/adobe-analytics.html#

Matomo is an open-source online analytics platform that prioritizes data security and client privacy.

Key features:

• With complete data ownership, customers can use analytics without fear of data being used for marketing or other objectives.
• Protect your and your user's privacy by using a tool that complies with the most stringent privacy legislation, such as GDPR, HIPAA, CCPA, LGPD, and PECR.
• Web analytics data that is comprehensive, ranging from behavioral data to SEO and paid ad performance.

Price: free for self-hosted users, 19€/month for hosting on Matomo’s servers (21-day free trial)

Website: https://matomo.org/

A free and open-source web analytics framework called Open Web Analytics gives you complete flexibility over how to track and examine how your websites and web apps are used.

Key features:

• Open source framework with built-in first-party control that is adaptable to your needs
• Using a broad data access API, integration with raw data sources is possible.
• combining click map qualitative data with common web analytics metrics, dimensions, and reports

Price: free and open source

Website: https://www.openwebanalytics.com/

Woopra is a customer journey analytics solution that tracks what people do on your website in order to help you gain and keep more customers.

Key features:

• From the first point of contact, gain a comprehensive insight into every step your users take.
• Track, evaluate, and improve every touchpoint that has an impact on the customer experience.
• Workflows can be automated using built-in triggers and integrations with other popular web analytics tools, among other things.

Integrations are essential for boosting productivity. You can automate your job with hundreds of Hotjar integrations, freeing you more time to concentrate on what really matters: delivering an outstanding user experience and delighting customers.

Price: starts for free for 500K actions/month, then $999/month (14-day free trial)

Website: https://www.woopra.com/

Hotjar is the only digital experience insights platform that combines visible behavior insights, in-the-moment feedback, and 1:1 interviews.

Key features:

• Understand what your users do with heatmaps, surveys, conversion funnels, and integrations with classic web analytics tools, and why they do it, with session recordings, feedback widgets, and user interviews.
• Concentrate on growth with industry-leading solutions designed from the start with privacy in mind (GDPR, CCPA, LGPD compliant, and more).
• Save time and money by getting all the information you need in one convenient location.

With the help of Hotjar, Brand24 raised conversions by about 300%. And that is only one of many positive customer experiences.

Did you know that Hotjar allows you to perform a funnel analysis? Using funnels, you may identify user churn and enhance your most crucial flows. Even better, you may review session recordings of users who abandoned your site to learn why they did so and enhance user experience.

Price: Get started for free with our ‘free forever’ plan or unlock more features to grow your business with one of our paid plans

Website: https://www.hotjar.com/

HubSpot's Marketing Hub is a marketing analytics platform that centralizes all of your marketing tools and data.

Key features:

• Traffic measurement and management, email automation, and conversion rate optimization (CRO)
• Platform for creating and distributing multimedia material that is integrated.
• Features for lead creation and nurturing include form and landing page builders, as well as email marketing automation.
• Marketing analytics built in to convert quantitative data from SEO, social media, and lifecycle campaigns into actions

Price: The free tools are always free to use; paid plans start from $30/month

Website: https://www.hubspot.com/products/marketing

By providing insights to enhance your content, Chartbeat is a piece of content analytics software that can assist you in expanding your audience.

Key features:

• Recognize how your viewers are currently engaging with your content (including videos) across platforms, channels, and devices.
• Draw app traffic into the real-time dashboard to find out what's resonating with your most devoted audience second-by-second. You can also find out which areas they're engaging with, how push alerts catch their attention, and more.
• Using the historical dashboard, intuitiv evaluate content performance, KPIs, and valuable patterns over time.

Install a content feedback poll on your website to get input from readers and make content-improvement decisions based on voice of customer data.

Price: on request

Website: https://chartbeat.com/

SimilarWeb is a platform for competition and market analysis that records online traffic data to help you measure how you compare to your immediate competitors—and the rest of the market.

Key features:

• With the free browser extension, you can get an exclusive look at any website's performance and observe how competition traffic trends over time.
• Examine how websites rank globally and across industries, as well as their traffic and interaction over time.
• Find and engage with more qualified prospects, then convert them into customers by providing crucial insights and data about their business.

Price: SimilarWeb offers several free tools, with their paid Competitive Intelligence plan starting at $167/month

Website: https://www.similarweb.com/

To help you rank higher in search engine results pages and get more visitors, Ahrefs provides a full array of SEO tools.

Key features:

• Track the growth of your rankings by locating keywords that your clients are using.
• Examine how your competitors are doing, including their backlink profile, the keywords for which they are ranked, and the most successful content pieces.
• Examine your own website and look for opportunities to improve the technical SEO and content optimization.

Price: from €74/month if you pay annually (€89/month for a monthly subscription)

Website: https://ahrefs.com/