Advanced Web Metrics with Google Analytics
Brian Clifton, PhD, is an internationally recognized web analytics expert who specializes in Google Analytics performance optimization for a variety of high-profile brands. He previously led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the Google Analytics Individual Qualification online learning center (GAIQ).
Google Analytics is a free tool that millions of website owners use to evaluate the success of their efforts. Its revised interface and new features will provide even more opportunities to increase the value of your website, and this book will teach you how to take advantage of each one. Advanced Web Metrics with Google Analytics, which includes new content based on reader and client requests, assists you in implementing new methods and concepts, tracking social and mobile visitors, using the new multichannel funnel reporting features, determining which filters to use, and much more.
- Gets you up and running with all of the new tools in Google Analytics' revamped interface, and includes content requested by readers and users, particularly new GA users.
- This chapter discusses social media analytics features, advanced segmentation displays, multi-dashboard configurations, and how to use them. Top 20 stories
- It includes a detailed best-practices implementation guide that covers advanced topics like how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms.
- Case studies are provided to demonstrate how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, and use ad version testing, among other things.
Advanced Web Metrics with Google Analytics, 3rd Edition contains detailed information and advice about Google Analytics that will help you make your website a more effective business tool. This book is designed for customers who use Google Classic Analytics and does not cover Google Universal Analytics or the related Google Tag Manager. It is considered one of the best books on Google Analytics.
Author: Brian Clifton
Link to buy: https://www.amazon.com/Advanced-Web-Metrics-Google-Analytics/dp/1118168445/
Ratings: 4.2 out of 5 stars (from 88 reviews)
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