Ultimate Guide to Google Ads
Perry Marshall is the world's most-quoted Google advertising consultant and the world's best-selling author. He has assisted over 100,000 advertisers in avoiding the "AdWords stupidity tax." Mike Rhodes, CEO and founder of WebSavvy, is a bestselling author and international speaker who specializes in Google Ads, Google Analytics, and website conversions. Bryan Todd is a Google Ads expert and international marketing consultant.
This sixth edition of Ultimate Guide to Google Ads introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed, as are expanded sections and necessary updates.
This edition of Ultimate Guide to Google Ads has received the following updates:
- Effective bidding strategies for search ads that make use of remarketing lists
- New ad extension functions
- Script-based automation capabilities
- Bonus online content includes links to dozens of resources and tutorials covering topics such as registering a domain name, creating a website, choosing an email service, selecting a shopping cart service, finding products to sell, and setting up a Google Ads account for your business.
Readers are given the most recent information, along with new screenshots, examples, and techniques. Advertisers are taught how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd. This guide is a must-read for anyone who is a current advertiser or is new to AdWords.
Author: Perry Marshall, Mike Rhodes and Bryan Todd
Link to buy: https://www.amazon.com/dp/159918673X
Ratings: 4.7 out of 5 stars (from 201 reviews)
Best Sellers Rank: #128,496 in Books
#143 in Web Marketing (Books)
#158 in Advertising (Books)
#283 in E-commerce Professional (Books)
