Google Analytics Demystified
Alexa Mokalis is a journalism and media studies instructor at San Diego State University. Alexa teaches students how to navigate the social media landscape strategically in order to improve customer interaction and brand success. She is Google Analytics certified and works as a consultant for a number of local businesses, applying her knowledge of analytics and social media.
Joel Davis is a Google Analytics, AdWords, and Mobile certified professional. He is also the co-author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice, in addition to Google Analytics Demystified (4e). Joel teaches students the fundamentals of advertising strategy and research, as well as the interpretation and application of Google Analytics, Data Studio, and Optimize at San Diego State University.
The 4th Edition of Google Analytics Demystified covers current Google Analytics features, with a focus on new metrics, support features such as Intelligence Questions, and the new Global Site Tag tracking code. The book goes over the new code's characteristics as well as its impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. When the new tracking code is used, new scripts are provided to allow scroll depth, video play, and form completion monitoring.
Google Analytics is a free platform that can help you improve the performance of your digital properties significantly. Unfortunately, many people are put off using Analytics data because they believe it is too complicated, technical, or time consuming. Google Analytics Demystified removes all of these potential stumbling blocks.
The 4th Edition of Google Analytics Demystified covers current Google Analytics features, with a focus on those that have been added or updated in the last year. All of these characteristics are explained in simple, non-jargon discussions, with a focus on interpretation and strategic application. The book teaches you how to use and apply Google Analytics data to immediately improve the success of your own digital property.
Google Analytics Demystified is a practical guide. It is written for those who want to improve the performance of their digital properties without getting bogged down in technical jargon. As a result, the book will assist you in better understanding how to use Google Analytics to make more informed and thus successful decisions. It is among the best books on Google Analytics.
Author: Alexa Mokalis and Joel Davis
Link to buy: https://www.amazon.com/Google-Analytics-Demystified-Alexa-Mokalis/dp/1545486913/
Ratings: 4.5 out of 5 stars (from 41 reviews)
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