Google Analytics Breakthrough
Feras Alhlou is co-founder and Principal Consultant at E-Nor (founded in 2003). He has established an industry thought-leader organization that provides marketing intelligence solutions to some of the world's most recognizable brands.
Shiraz Asif is E-co-founder Nor's and Vice President of Analytics. He has a strong background in Web and mobile analytics solution architecture, report automation, and data analysis.
Eric Fettman is an analytics trainer at E-Nor and the founder of E-Nor Analytics University. He strives to equip his students with skills in digital analytics and optimization, as well as in all professional endeavors.
Google Analytics Breakthrough is an essential resource for the world's most widely used analytics tool. This book systematically demystifies the wide range of Google Analytics features and configurations in order to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization. Throughout the learning experience, you will sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies to understand what is helping or hindering your digital performance and begin driving more success.
Google Analytics Breakthrough provides hands-on training and expert advice on a wide range of implementation and reporting skills:
- Learn how to campaign-tag inbound links in order to uncover email, social, PPC, and banner/remarketing traffic that is masquerading as other traffic sources and confidently measure the ROI of each marketing channel.
- Add event tracking to capture the numerous important user interactions that Google Analytics does not automatically track, such as video plays, PDF downloads, scrolling, and AJAX updates.
- Master Google Tag Manager for greater implementation flexibility and control.
- Set objectives and Ecommerce tracking has been improved to measure performance against organizational KPIs and to configure conversion funnels to isolate drop-off.
- Create audience segments that correspond to your target audience's constituencies, amplify trends, and aid in the identification of optimization opportunities.
- Fill in custom dimensions that reflect your organization, your content, and your visitors so that Google Analytics can understand you.
- With mobile app and cross-device tracking, you can get a more complete picture of customer behavior.
- Third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing are all examples of related tools and techniques.
- Improve data storytelling and encourage enterprise analytics adoption
Millions of organizations, including an estimated 67 percent of Fortune 500 companies, have installed Google Analytics, but deficiencies plague most implementations, and inadequate reporting practices continue to impede meaningful analysis. By implementing the strategies and techniques outlined in Google Analytics Breakthrough, you can fill gaps in your current skill set, overcome common limitations, and begin using Google Analytics for true competitive advantage.
Contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne, as well as a foreword by Avinash Kaushik, enrich the learning experience and equip you to drive consistent, real-world improvement through analytics.
Author: Shiraz Asif, Eric Fettman and Feras Alhlou
Link to buy: https://www.amazon.com/Google-Analytics-Breakthrough-Business-Impact/dp/1119144019/
Ratings: 4.4 out of 5 stars (from 101 reviews)
Best Sellers Rank: #450,125 in Books
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