APPLE
Although Apple leads the worldwide smartphone industry, its sales in Europe are not as great. Despite this, the firm is ranked third, with a year-over-year gain of 120 percent. Since its arrival in October of last year, Apple's iPhone 12 series has been a huge hit. The iPhone 12 and iPhone 12 Pro have performed well in the market. Intriguingly, the 4G iPhone 11 Pro and 11 Pro Max continue to pique the imagination of European shoppers.
The iPhone 12 series, which was released in October 2019, is still in high demand in the first quarter of 2021. While the iPhone 12 and 12 Pro made waves in other markets, Apple's income was boosted by the iPhone 12 Pro Max sold in the United States and Europe.
The iPhone 12 series accounted for the majority of Apple's first-quarter revenue worldwide. From Q4 2020 to Q1 2021, there was a surge in demand for this series. In Q2 2021, it looks like demand for this series will remain high. Apple's revenue increase was aided by the success of its higher-end counterpart, the Pro Max, in areas like the United States and Europe.
Founded: 1976
Headquarters: Cupertino, California
Market share: 20%
Website: https://www.apple.com/