XIAOMI

Following Huawei's "departure" from the global stage, Xiaomi looks to be the largest beneficiary. Xiaomi isn't known for being a flagship brand; instead, it concentrates on delivering blockbuster features at mid-range costs. This is one of the company's tactics, and it has proven to be successful. Xiaomi currently maintains a stronghold on the Indian smartphone market. For more than two years, no one has been able to overtake it in India, not even Samsung or Apple.

Xiaomi has adequate resources to focus on several new areas in Europe since it did not focus on established markets like China and the United States. Xiaomi is already ascending the European ladder as a result of this strategy. In Southern Europe, Xiaomi's performance is particularly excellent. Xiaomi surpassed Samsung to become the top smartphone seller in Spain in March, and it surpassed Apple to become the second-largest smartphone vendor in Italy. Xiaomi now sells a fifth of all smartphones in Europe, nearly tripling its market share from 18 months ago. Xiaomi's strong showing in Europe is due to strong sales in countries like Spain, Italy, and Russia.

Xiaomi, like India, is invading the European smartphone industry with its mid-range (or pseudo-flagship) handsets. It strives to keep its prices apart from those of Apple and Samsung. Users have the notion that when they shop at Xiaomi, they are saving more money. In addition, the corporation has been physically expanding into a number of European nations. The Chinese company has also benefited from this method.

Xiaomi had 216 percent growth year over year when compared to the same period the previous year. We were in the midst of the COVID-19 epidemic as of April of last year. As a result, smartphone sales were extremely low.

Founded: 2010
Headquarters: Beijing
Market share: 21%
Website: https://xiaomi-mi.com/