BoConcept
BoConcept originated from the founders' vision to introduce top-quality Danish furniture, and it has since grown significantly, now boasting over 300 stores in more than 70 countries and continuing to expand. The brand has achieved its position in the global market through smart strategies and a focus on creating differentiated value.
The capacity of BoConcept to create a lifestyle is what makes it unique. The brand offers furniture that is not only stylish but also versatile enough for any living space by combining the best of traditional Danish design with contemporary trends.
BoConcept excels in designing, manufacturing, and selling furniture in two distinct styles: Scandinavian and Metropolitan. These styles bring contrasting yet harmonious elements to any living space, catering to the diverse needs of customers.
BoConcept provides a wide selection of designs for every room, from the living room and dining area to the bedroom, workplace, and even outdoor spaces, in an effort to assist consumers in building a complete house. The brand makes sure that its goods express innovation, novelty, and a wide variety of materials by working with renowned designers like Karim Rashid, Morten Georgsen, and Nendo.
The brand focuses on creating versatile products with high customization capabilities, with hundreds of materials and diverse color palettes, giving customers the freedom to choose and create products with their own style and personality.
With the spirit of creating a modern living space, BoConcept still maintains its position in the European market as well as worldwide as one of the best furniture and homeware brands.
Founded: 1952
Founder: Jens Ærthøj and Tage Mølholm
Headquarters: Herning, Denmark
Website: https://www.boconcept.com/
Instagram: https://www.instagram.com/boconcept_official/