The White Company

The White Company, based in London, Greater London, has become a rapidly growing multichannel retailer and brand with a significant presence in the UK. Established in 1994 by Chrissie Rucker, the company was envisioned to provide an seamless shopping experience across every channel of a luxury lifestyle brand.

The brand's name reflects its mission to specialize in stylish, "white" homewares, offering the perfect blend of top-notch quality and affordable prices. Over the years, The White Company has grown into a true success story in British retail, boasting 1,600 employees and 60 stores across the country.

The White Company stands out for its constant commitment to employing the best materials, creating perfect simplicity in design, and providing luxurious goods at a reasonable price while paying close attention to every little thing. The company is well known for its luxurious candles, bedding, and home scents. As it expanded its offerings, it now encompasses an extensive array of products, including home decor, dinnerware, fragrances, furniture, and clothing.

The White Company takes pride in sourcing the best fabrications from all around the world, ranging from the softest cashmere and purest silk to the most beautiful linen and finest stoneware. This has gained The White Company's reputation as a go-to destination for those seeking refined and luxurious homewares that effortlessly elevate any living space.

Founded: 1994

Founder: Chrissie Rucker

Headquarters: London, Greater London
Website: https://www.thewhitecompany.com/
Instagram: https://www.instagram.com/thewhitecompany/