Cass

Cass is a Korean beer brand that was founded in 1952 by the Oriental Brewery. It is the most popular beer in Korea, with a market share of over 50%, and is sold in over 50 countries around the world.

Cass beer is characterized by a light and slightly sweet taste with a subtle bitterness, making it highly drinkable and enjoyable, especially on hot summer days or during social gatherings. The balanced flavor of Cass appeals to a wide range of beer drinkers, from casual enthusiasts to connoisseurs. Alongside its classic Cass Lager, the brand has introduced variations like Cass Light, which appeals to those seeking a lighter and lower-calorie option.

Cass beer is also recognized for its high-quality brewing process. It undergoes a meticulous fermentation and aging process, resulting in a consistent and well-crafted product. The use of high-quality ingredients, combined with the expertise of Korean brewers, ensures that Cass maintains its reputation for delivering a premium beer experience.

Cass has successfully positioned itself as a symbol of Korean culture and lifestyle. The brand has been actively involved in various marketing initiatives that celebrate Korean identity, such as sponsoring sporting events, music festivals, and cultural activities. It has won numerous awards, including the World Beer Cup Gold Medal in 2004 and the Asia Beer Awards Gold Medal in 2006.

Founded: 1952

Headquarters: Cheongju, South Korea

Instagram: https://www.instagram.com/cass.global/

Website: https://www.cass.co.kr/