Hite

Hite, created by the HiteJinro company, is a Korean beer brand with a rich history dating back to 1933. It has not only established itself as one of the best-selling alcoholic beverages in Korea but has also successfully expanded its reach to numerous foreign countries.

Hite is available in a variety of different packaging options, including cans, bottles, and kegs. It can be found in most grocery stores and convenience stores in Korea. It is also exported to other countries, including Japan, China, and the United States.

Hite's dedication to beer production is evident in its meticulous temperature control. Throughout the various production stages, from maturation to filtration, the temperature is carefully maintained at sub-zero levels just before the beer is frozen. This process contributes to Hite's coolness and refreshing aftertaste. The brand also prides itself on selecting high-quality ingredients such as cornstarch, yeast, and hops, which lend a slightly buttery and sweet flavor to Hite beer.

In addition to its brewing expertise, Hite has actively engaged in sponsoring major events, including sports tournaments and music festivals. This involvement has further solidified the brand's presence within the cultural fabric of Korea, enhancing its reputation and connection with consumers.

Founded: 1933
Headquarters: Gangnam-gu, Seoul, South Korea
Instagram: https://www.instagram.com/official.hite/
Website: https://www.hitejinro.com/brand/view.asp?brandcd2=A01