Terra

As the nation’s representative brewery, you’d easily imagine Hite Brewery Company Limited has more than just Hite and Max. Being one of the latest addition to the Korean beer market, launched in 2016, Terra has become a part of Korean people’s essentials at drinking sessions.

Behind the scenes of the production of Terra was Korea’s fierce competition against imported beer brands that have penetrated and established their presence in the domestic market. To address this situation, Hite Brewery Company Limited came up with a very innovative idea of adding a little bit of twist to Korean traditional beers.

While maintaining the coolness and refreshing aftertaste associated with Hite, Terra was created as a "greener beer" in response to growing public concerns regarding environmental issues and air quality. The barley used in Terra is sourced from a clean and unpolluted environment in Australia, emphasizing the brand's commitment to addressing these concerns.

Furthermore, Terra's brand identity and packaging reflect a dedication to excellence. The bottles and cans feature a sleek and modern design, adorned with the distinctive Terra logo, adding to the overall attractiveness of the brand. Whether you prefer pure beer or enjoy mixing beer and soju, Terra is a reliable choice for any occasion!

Founded: 2016
Headquarters: Yeongdeungpo-gu, Seoul, South Korea
Instagram: https://www.instagram.com/official.terra.kr/
Website: https://www.hitejinro.com/brand/view.asp?brandcd2=A10