Clio

Established in 1993, Clio is one of the best Korean makeup brands that takes its name from the Greek Muse of history. The brand has collaborated with many famous individuals over the years, and its products are popular among makeup enthusiasts of all ages. Clio was founded by professional makeup artists, which is why their products are known for their high performance and innovative formulas. Clio has won numerous awards for their products, both in Korea and internationally. Some of their most popular products, like the Kill Cover Conceal Cushion and Waterproof Pen Liner, have become cult favorites among makeup enthusiasts.

The Kill Cover Conceal Cushion provides full coverage and has a matte finish that can last for up to 48 hours. Additionally, the Waterproof Pen Liner is a liquid eyeliner with a fine tip that allows for precise application. It is waterproof and smudge-proof, and it comes in a range of colors. Clio's Rouge Heel Velvet is a matte lipstick with a soft, velvety texture that provides long-lasting color while containing nourishing ingredients like avocado oil and mango seed butter to hydrate and protects the lips. Another popular product is the Prism Air Highlighter, which comes in a compact with a unique prism design that creates a holographic effect. The highlighter has a smooth, blendable formula that provides a radiant glow. Lastly, the Pro Eye Palette is an eyeshadow palette that features a range of shades with a mix of matte and shimmer finishes. The palettes are often themed and feature trendy packaging.

Clio is committed to animal welfare and does not test their products on animals. They also use eco-friendly packaging materials and have implemented recycling programs to reduce waste. Clio has collaborated with Lee Sung-kyung, a celebrated Korean actress and model, who not only served as a spokesperson for the brand but also collaborated with Clio on a makeup collection. Kang Daniel, a well-liked Korean singer, has also endorsed Clio and collaborated with the brand on a makeup collection. Furthermore, the K-pop group BLACKPINK has been affiliated with Clio, and the group's involvement in the brand's advertisements has helped to increase awareness of Clio's products among younger demographics. These partnerships with famous personalities have aided in cementing Clio's popularity with consumers, both in Korea and globally.

Headquarters: Seoul, South Korea
Founder: Lee Sung-wook
Founded: 1993
Instagram: instagram.com/clio_official/ (524K followers)

Website: https://www.cliocosmetic.com/en/