Etude House

Established in 1985, Etude House is a South Korean cosmetics brand that centers its philosophy around the concept of playful and sweet beauty. The brand aims to provide fun, colorful, and reasonably priced products. Etude House is renowned for its trendy packaging and advertising campaigns that exude playfulness, making its products highly sought-after by makeup aficionados globally.

Etude House offers a variety of popular makeup products, including the Dear Darling Water Gel Tint, which is a hydrating lip tint available in vibrant shades that provide long-lasting color. The Play Color Eyes eyeshadow palette is another popular product, featuring a range of matte and shimmer shades in colorful and themed packaging. For the eyebrows, the Drawing Eyebrow pencil is designed with a triangular shape to make it easy to fill in and shape the brows, available in a range of shades that are smudge-proof and long-lasting. The Double Lasting Foundation provides full coverage and has a matte finish that can last up to 24 hours, while the Sunprise Mild Airy Finish Sun Milk is a lightweight and non-greasy sunscreen that provides sun protection without leaving a white cast on the skin.

Etude House has collaborated with several famous personalities, including Krystal Jung, a renowned Korean singer and actress who has served as a spokesperson for the brand and starred in a variety of their advertisements. Park Shin-hye, another popular Korean actress, has also endorsed Etude House and appeared in numerous advertisements for the brand. Additionally, Irene, a member of the K-pop group Red Velvet, has been known to use Etude House products and has been featured in several of the brand's commercials.

Headquarters: Seoul, South Korea
Founder: Jiyeon Lee
Founded: 1995
Instagram: instagram.com/etudeofficial.global/ (1M followers)

Website: https://www.etude.com/kr/ko/