Innisfree

Innisfree is a South Korean makeup brand that prioritizes using natural ingredients obtained from Jeju Island, a volcanic island situated off the southern coast of the country. The brand's core principle is centered around "green beauty," with a strong emphasis on creating environmentally-friendly products crafted from sustainable ingredients. One of the key factors in Innisfree's success has been its use of Jeju Island as a source of natural ingredients. Jeju is known for its clean air, water, and soil, and the island is home to many unique plants and minerals that are used in Innisfree's products. The brand's commitment to sustainability also includes eco-friendly packaging and recycling programs, which have helped to further boost its popularity among environmentally conscious consumers. The brand has been associated with many famous individuals over the years, including Yoona (Girls' Generation), Lee Min-ho, Jeon Ji-hyun.

Innisfree's popularity has also been fueled by its marketing and celebrity endorsements. The brand has worked with many famous Korean actors and singers over the years, including Yoona of Girls' Generation and Lee Min-ho, to promote its products. Innisfree has also been successful in expanding its reach through e-commerce, with its online store and social media presence helping to connect with consumers all over the world.

Innisfree offers a wide range of makeup products, including foundations, lipsticks, eyeliners, and more. Some of their most popular products include No Sebum Mineral Powder, Skinny Microcara, Smart Drawing Blusher, Auto Eyebrow Pencil, etc. No Sebum Mineral Powder is designed to control oil and shine on the skin, and it contains natural minerals from Jeju Island to help soothe and protect the skin. The mascara Skinny Microcara has a skinny brush that is designed to coat each individual lash for a natural, defined look. It is water-resistant and contains natural ingredients like Jeju green tea and chamomile to nourish and protect the lashes.

Headquarters: Jeju City, South Korea
Founder: Suh Sung-whan
Founded: 2000
Instagram: instagram.com/innisfreeofficial/ (855K followers)

Website: https://www.innisfree.com/kr/ko/Main.do