ColourWear

Nestled in the heart of Sweden, ColourWear (often abbreviated as CLWR) stands as a testament to Scandinavian innovation in snowboard apparel. Drawing inspiration from the vast, icy landscapes and urban aesthetics of Sweden, CLWR beautifully marries function with form. This blend of urban streetwear elements with mountain-ready functionality gives the brand its distinctive character, setting it apart in the crowded snowboard apparel space.

ColourWear was birthed in 2010, with its roots deeply entrenched in Sweden's vibrant urban culture and its snow-covered wilderness. The founders, passionate about both snow sports and street fashion, envisioned a brand that could seamlessly transition from mountain tops to city streets. Over the years, CLWR's distinctive style and dedication to quality have made it a staple among both snowboard enthusiasts and fashion-forward individuals.

Delving into its design ethos, ColourWear is unequivocally bold. Unlike the conventional, muted tones often associated with snowboard gear, CLWR takes a divergent path. Their collection boasts of a vibrant color palette, drawing inspiration directly from street culture. But it's not just about colors. Patterns inspired by urban graffiti, juxtaposed with functional elements like large pockets and adjustable components, make each piece a statement. On the technical side, ColourWear introduces the unique DewTech technology, a proprietary solution offering 10k waterproofing and 10k breathability, ensuring that the wearer remains dry and comfortable. The brand also incorporates features like mesh-lined ventilation and articulated sleeves, which provide enhanced movement and adaptability.

One exemplary product that embodies the spirit of CLWR is the ColourWear Lynx Jacket. Apart from its eye-catching design, the Lynx Jacket is replete with technical features. With its DewTech 10k/10k membrane, adjustable cuffs, and snow skirt, it promises to keep wearers dry and comfortable in even the harshest of conditions.

• Founded: 2010
• Headquarters: Stockholm, Sweden
• Official website: https://colourwear.com/
• Instagram: https://www.instagram.com/colourwearofficial/