Elevenate
From the snow-laden terrains of Åre, Sweden, Elevenate emerges as a beacon of Scandinavian craftsmanship in snowboard clothing. The region of Åre, known for its challenging terrains and breathtaking landscapes, serves not just as a backdrop but as the very essence that drives Elevenate's design philosophy. This profound connection to its birthplace makes the brand's offerings a testament to the demands and beauty of Scandinavian winters.
Founded in 2010 by ski professionals Sara Rönngren and Jimmy Odén, Elevenate's inception is rooted in decades of mountain experience. With a collective understanding of the needs of mountain enthusiasts, the duo set out to craft apparel that encapsulated both form and function, ensuring every piece met the exacting standards of professional athletes and casual skiers alike. Over the years, Elevenate has evolved, yet the heart of the brand remains firmly entrenched in the mountains of Åre.
Distinctly Nordic in design, Elevenate's apparel is a blend of minimalism and functionality. Earthy tones, clean lines, and ergonomic fits are the hallmarks of the brand, capturing the serene elegance of Scandinavian landscapes. But aesthetics are just half the story. Elevenate's commitment to technical excellence is evident in its choice of materials and design features. Utilizing Dermizax® NX membranes for optimal waterproofing and breathability, combined with body-mapped insulation, ensures that wearers are shielded against the most challenging alpine conditions. Added features like ventilation zips, integrated snow skirts, and helmet-compatible hoods further enhance their apparel's performance quotient.
A signature piece that captures the Elevenate ethos is the Bec de Rosses Jacket. Not only does it showcase the brand's minimalist design aesthetic, but its technical prowess, with 3-layer Dermizax® NX material, ensures superior protection against harsh weather, while allowing for flexibility and comfort.
- Founded: 2010
- Headquarters: Åre, Sweden
- Official website: https://www.elevenate.com/
- Instagram: https://www.instagram.com/elevenate/