Norrøna

From the majestic fjords and mountains of Norway, Norrøna emerges as a testament to over a century of dedication to outdoor excellence. Norway, with its diverse landscapes and challenging climatic conditions, has naturally sculpted Norrøna's designs, embedding in them the resilience and beauty of the Norwegian outdoors.

Norrøna's journey began in 1929, when Jørgen Jørgensen, a passionate outdoorsman, set out to craft the best in outdoor equipment for his fellow Norwegians. His vision was clear: to create products that withstand Norway's rugged terrains and unpredictable weather, ensuring outdoor enthusiasts could relish their adventures without compromise. Norrøna's growth has been characterized by innovation and a relentless pursuit of quality. This drive has led them to introduce pioneering products, like the first tunnel tent or Europe’s first Gore-Tex jacket in 1977.

Norrøna’s design approach is deeply intertwined with its Nordic heritage. The brand's apparel features a harmonious blend of contemporary design with age-old Norwegian traditions. Functionality is paramount, but so is aesthetics, with vibrant colors and clean lines making a consistent appearance. On the technical front, Norrøna stands out with its proprietary fabrics like the flex™1, offering unparalleled flexibility and breathability, or the dri1, providing lightweight waterproofing solutions. These materials are carefully chosen to ensure wearers can tackle a range of conditions, be it blizzards or light drizzles, with confidence and comfort.

A product that exemplifies Norrøna's expertise is the 'Lofoten Gore-Tex Pro Jacket'. Celebrated for its unparalleled weather protection, the jacket is crafted using the Gore-Tex Pro membrane, ensuring optimal waterproofing while retaining breathability. Its distinct color palette, inspired by Norway’s natural hues, coupled with practical features like ventilation zips and large pockets, makes it a favorite among winter sport aficionados.

• Founded: 1929
• Headquarters: Oslo, Norway
• Official website: https://www.norrona.com/
• Instagram: https://www.instagram.com/norrona/