Consumer Behavior
One of the secrets of successful organizations is understanding how their customers/consumers act. It is because, if you identify particular triggers that consumers favorably react to, you can capitalize on them and give the greatest experiences that your customers desire. It is unavoidable to study customer behavior in order to discover these triggers to which you are prone as consumers.
Understanding consumer behavior allows you to serve consumers the way they want to be treated, resulting in satisfied consumers/customers who return to company, business, and organization time and time again. Both parties benefit from this arrangement. But how will they you comprehend customer behavior?
Don't be concerned. This consumer behavior course will teach you some well-established marketing models. Understanding these models can assist you in understanding the aspects that drive consumer decision making. In addition, there are models in this course that will educate you the process that a consumer goes through while making a purchase decision. Businesses, corporations, and organizations must be familiar with these models in order to better their marketing tactics and grasp the psychology of ideal consumers/customers.
What you will learn:
- When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?
- Understanding the definitions of consumer behavior
- Understanding why do consumer behave in a certain way
- Those factors that influence consumer's decision making
- The decision-making influencers
- Established models of consumer behavior
- Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making
- Finding out different types of consumer decisions
- Why and how do they react when a new product is launched
Udemy rating: 4.1/5.0
Enroll here: udemy.com/course/consumer-behavior-1/
