Smart Marketing with Price Psychology

It is difficult to persuade people to buy something. Many factors can happen in a customer's thoughts that influence their purchasing decision. This course draws on proven psychological research to identify tactics and hacks for increasing sales by manipulating one essential element: the price. In this course, you will look at six primary marketing tactics that may be applied utilizing real data from behavioral science. There are several specific factors inside each one that make pricing more enticing, totaling more than 30 psychological price effects that will boost your physical and online marketing operations.

• Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
• Presenting Your Price: How to write and say your price in the most appealing ways possible.
• Framing Your Price: How to communicate your price more effectively once the price is set.
• Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
• Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
• Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.

As a bonus, they give a full PDF notes paper that highlights all of the important concepts they go over because you don't always have time to review a full 3 hour video course while building your marketing and advertising plans. They have expertise translating research in the field and presenting it in an engaging, intelligible manner as an award-winning psychology lecturer. Their students consistently give their great marks for their classes and comment on their enthusiasm for social psychology. They hope you will be able to join this happy community of students and learn something new about yourself and psychology.

What you will learn:

• Price your product or service to maximize revenue
• Understand how consumers perceive and think about prices
• Run promotions that make people think they're getting an amazing deal
• Think about your full set of products and services in ways that maximize earnings

Udemy rating: 4.7/5.0

Enroll here: udemy.com/course/price-psychology-online-marketing/