Marketing Psychology – The Art of Ethical Persuasion
Marketing Psychology – The Art of Ethical Persuasion ranks 6th in the list of the best online Marketing Psychology Courses. Learn how to apply psychological principles to engage with your target market at each stage of the purchase process, resulting in greater sales and solid customer relationships. The goal of applying psychology in marketing is not to persuade people to buy items they don't need (although many marketers use psychology to that end). Rather, the goal is to better understand consumers' purchasing behavior, motives, and wants, and this course will show you how to do just that.
You will obtain a deeper understanding of how your prospects and customers think, allowing you to respond to their needs more effectively. By enrolling in this course, you will:
- Gain an understanding of basic psychology and why psychological principles are so important in marketing
- Discover how psychology influences the buying process
- Be able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market
Join in this course and learn how to use psychology smartly, skillfully and ethically to attract and engage consumers, and compel them to buy.
What you will learn:
- Understand the importance of psychology in marketing and advertising
- Use marketing tactics based on psychological principles to better satisfy customer needs
- Identify the stages of purchasing process and utilise psychological tactics to increase sales
Udemy rating: 4.4/5.0
Enroll here: udemy.com/course/marketing-psychology-the-art-of-ethical-persuasion/