Content Inc.

Joe Pulizzi is regarded as one of the world's foremost content marketing specialists. He started four firms, including The Tilt for content entrepreneurs and the Content Marketing Institute (CMI), as well as dozens of events such as Content Marketing World. Pulizzi received the Content Council's 2014 John Caldwell Lifetime Achievement Award for content marketing.

Are you a creator of digital content? In these pages, Joe Pulizzi gives a lower-risk, more effective approach to construct a route to success by re-engineering the process that so often leads to failure: you'll discover how to make good content, build an audience around that content, and then create a product for that audience. Content Inc. guides you through the entire procedure, demonstrating how to:

• Choose a subject.
• Find a market with limited competitors (break through the clutter)
• Select the finest medium for building your platform.
• Increase long-term consumer loyalty (an audience)
• Begin monetizing your work.
• Distribute your material across different channels/platforms.
• Sell your content asset or turn it into a profitable business.

This revised edition includes expanded and improved coverage of platforms such as TikTok, SnapChat, and Instagram, as well as a new section on the model's exit strategy, more practical how-tos, and contemporary examples of businesses that have successfully applied these methods.

Among the best books on content creation for content creators who are in charge of the creation and ideation of content that connects a brand or entity to its prospective audience, Content Inc. offers an amazing business model based on a very basic concept: having a solitary focus on audience and directly cultivating a loyal audience delivers the best, most nuanced understanding of what items eventually make the most sense to sell.

Author: Joe Pulizzi

Link to buy: https://www.amazon.com/dp/1264257546

Ratings: 4.7 out of 5 stars (from 181 reviews)

Best Sellers Rank: #58,424 in Books

#11 in Industrial Marketing (Books)

#16 in Global Marketing (Books)

#27 in Retailing Industry (Books)