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Marcus Sheridan is well-known for his expertise in inbound and content marketing. He is a worldwide keynote speaker with a one-of-a-kind capacity to enthrall, engage, and drive live audiences. He also consults with hundreds of companies, assisting them in becoming the most trusted voice in their field. Marcus has appeared in numerous industry journals, including the New York Times, where he was described as a "digital marketing guru," and Forbes, where he was designated one of 20 "Speakers You Don't Want to Miss" in 2017.

The classic sales funnel—marketing at the top, sales in the middle, and customer service at the bottom—is no longer successful in today's digital world. Businesses must obsess over the questions, issues, and difficulties that their customers have and address them as honestly and comprehensively as possible in order to be successful. Buyers use search engines to ask billions of questions every day. Having the answers customers require can bring thousands of potential buyers to your company—but only if your content strategy places those answers at the top of search results. It's a simple and effective formula for growth and success: They Ask, You Answer.

Author Marcus Sheridan used these concepts to lead his struggling pool company from the depths of the 2008 housing slump to become one of the largest pool installers in the United States. Discover how his tried-and-true technique may benefit your company and master the fundamentals of inbound and content marketing that have enabled thousands of businesses to achieve outstanding success.

They Ask, You Answer is a simple guide packed with actionable methods and insights for improving your marketing strategy. This new edition has been completely edited and updated to reflect the evolution of content marketing as well as the growing expectations of today's internet-savvy buyers. New chapters look at the impact of technology, conversational marketing, the basic aspects that every business website should have, the development of video, and new case studies from firms that have seen incredible results with They Ask, You Answer.

You will learn the following after reading this book:

• How to develop buyer trust using content and video.
• How to make your online presence a magnet for qualified buyers.
• What works and what doesn't work is demonstrated through new case studies based on real-world results from firms that have adopted these ideas.
• Why you should think of your firm as a media corporation rather than depending on more traditional (and unproductive) methods of promotion and marketing.
• How to get your company's buy-in and fully embrace a content and video culture.
• How to convert your present client base into brand champions for your business.

They Ask, You Answer is a must-have resource for businesses looking for a new strategy to marketing and sales that has been shown to increase traffic, leads, and sales, as well as content creators working for businesses in the marketing area.

Author: Marcus Sheridan

Link to buy: https://www.amazon.com/dp/1119610141

Ratings: 4.7 out of 5 stars (from 567 reviews)

Best Sellers Rank: #27,407 in Books

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