Gary Vaynerchuk is a New York Times bestselling author and the chairman of VaynerX, a modern day communications company, as well as the active CEO of VaynerMedia, a modern global creative and media agency intended to generate business outcomes for their clients. He is a well-known public speaker and an active investor, with stakes in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber.

Gary Vaynerchuk, a four-time New York Times bestselling author, offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams through the creation of thriving businesses and extraordinary personal brands.

Gary insisted in his 2009 international bestseller Crush It that a vibrant personal brand was critical to entrepreneurial success. In Crushing It!, Gary explains why that's even more true today, providing his unique perspective on what's changed and what principles remain timeless. He also offers experiences from other entrepreneurs who have been wealthier—and not just financially—by implementing the Crush It principles. The key to their (and Gary's) success is their mastery of social media platforms and their determination to go to any length to make these tools perform to their full potential. Crushing It! teaches readers how to do just that.

Gary dissects every current major social media site in this colorful, practical, and motivating book, so that anyone, from a plumber to a professional ice skater, can know exactly how to enhance his or her personal brand on each. He provides both theoretical and tactical advise on how to become the next big thing on old standbys such as Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms such as Spotify, Soundcloud, iHeartRadio, and iTunes; and new platforms such as Musical.ly. Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies for those with more experience.

Crushing It! is a cutting-edge guide to forging your own path to professional and financial success, but it's not about becoming wealthy. It's a road map for living life on your own terms.

Author: Gary Vaynerchuk

Link to buy: https://www.amazon.com/gp/aw/d/0062674676/

Ratings: 4.7 out of 5 stars (from 3982 reviews)

Best Sellers Rank: #33,923 in Books

#9 in Social Media for Business

#12 in Social Media Guides

#49 in Web Marketing (Books)

Derral Eves is a video marketing consultant, coach, and public speaker. He advises some of the world's most popular YouTubers on audience development and data-driven initiatives. He founded VidSummit, a prestigious annual conference for video artists and marketers. He is the executive producer of the most successful crowdfunded film or television project of all time.

Derral Eves has over 60 billion views on YouTube and has helped 24 channels grow from zero to one million members. The owner of the largest YouTube how-to channel reveals the secrets to attaining the outcomes that every YouTube creator and strategist want in The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue. Eves will expose information that readers will not find anywhere else: the secret workings of the YouTube algorithm, which determines success on the platform, and how creators may exploit it to their benefit.

This book, packed with practical information and ideas, shows readers how to:

• Create a channel
• Create life-changing content to drive quick growth in views and subscribers
• Create a brand and boost interaction
• Enhance searchability
• Monetize your content and your audience

The YouTube Formula, which is filled with case studies and insights from successful YouTube producers, is ideal for any creator, entrepreneur, social media strategist, or brand manager who wants to see genuine commercial benefits from their work on the platform.

Author: Derral Eves

Link to buy: https://www.amazon.com/gp/aw/d/1119716020/

Ratings: 4.7 out of 5 stars (from 553 reviews)

Best Sellers Rank: #9,839 in Books

#2 in Business Marketing

#7 in Web Design (Books)

#10 in Computer Hacking

Ryan Holiday is the bestselling author of numerous books on marketing, culture, and the human condition, including The Obstacle Is the Way, Ego Is the Enemy, Growth Hacker Marketing, Perennial Seller, and others. His writing has been translated into 28 languages and has featured in publications ranging from the Columbia Journalism Review to Fast Company. His firm, Brass Check, has advised Google, TASER, and Complex, as well as multiplatinum musicians and some of the world's most famous authors.

Former American Apparel marketing director Ryan Holiday's debut book was hailed as "astonishing and frightening" by the Financial Times and "required reading" by TechCrunch upon its initial publication, sounding a forewarning about the risks of fake news. It's even more pertinent today.

Trust Me, I'm Lying was the first book to expose the speed and ferocity with which rumors spread online—and are "sold up" the media ecosystem until they become actual headlines with real responses in the real world. Marketers and professional media manipulators, aided by the corrosive economics of the news business, are to blame.

Someone is behind every harmful online rumor that costs a firm millions, every politically driven fake news that drives elections, every product or celebrity that goes from obscurity to viral sensation, and every anonymously sourced story that becomes national debate. Frequently, someone like Ryan Holiday.

Author: Ryan Holiday

Link to buy: https://www.amazon.com/gp/aw/d/1591846285/

Ratings: 4.4 out of 5 stars (from 1298 reviews)

Best Sellers Rank: #38,842 in Books

#10 in Blogging & Blogs

#15 in Social Media for Business

#17 in Public Relations (Books)

Benji Travis and his wife Judy have gathered over one billion YouTube views, over four million followers, and a seven-figure influencer company. Benji has over a decade of expertise working with creators to get better brand partnerships, establish lucrative businesses, and continue to grow their social media reach. He's worked with some of the most well-known Creators on YouTube, TikTok, and Instagram.

Sean Cannell is the co-founder of Video Influencers and the CEO of Think Media. He is a YouTuber, international speaker, one of today's leading online video specialists, and the most watched YouTube strategist in the world.

YouTube has revolutionized our world, from how we view video to how we communicate and promote, allowing ambitious individuals to enter a new entrepreneurial terrain. Millions of people earn six to seven figures from online video output each year. And, with the correct strategy, you, too, might be on your way to genuine power and riches.

In the NEW and EXPANDED edition of YouTube Secrets, online video gurus Sean Cannell and Benji Travis draw on nearly two decades of expertise, as well as interviews with over 200 top creators, to provide you with a step-by-step YouTube success playbook.

You will discover:

• The seven necessary components of a lucrative channel
• New methods for increasing views and subscribers
• ten methods to make money on YouTube, plus a lot more

This book will show you how to utilize YouTube to establish a following, start a profitable business, and make a huge difference in people's lives, whether you're a novice or a seasoned pro.

Author: Benji Travis and Sean Cannell

Link to buy: https://www.amazon.com/gp/aw/d/1544511817/

Ratings: 4.6 out of 5 stars (from 2184 reviews)

Best Sellers Rank: #13,661 in Books

#1 in Podcasts & Webcasts

#3 in Vocational Guidance (Books)

#3 in Blogging & Blogs

Joe Pulizzi is regarded as one of the world's foremost content marketing specialists. He started four firms, including The Tilt for content entrepreneurs and the Content Marketing Institute (CMI), as well as dozens of events such as Content Marketing World. Pulizzi received the Content Council's 2014 John Caldwell Lifetime Achievement Award for content marketing.

Are you a creator of digital content? In these pages, Joe Pulizzi gives a lower-risk, more effective approach to construct a route to success by re-engineering the process that so often leads to failure: you'll discover how to make good content, build an audience around that content, and then create a product for that audience. Content Inc. guides you through the entire procedure, demonstrating how to:

• Choose a subject.
• Find a market with limited competitors (break through the clutter)
• Select the finest medium for building your platform.
• Increase long-term consumer loyalty (an audience)
• Begin monetizing your work.
• Distribute your material across different channels/platforms.
• Sell your content asset or turn it into a profitable business.

This revised edition includes expanded and improved coverage of platforms such as TikTok, SnapChat, and Instagram, as well as a new section on the model's exit strategy, more practical how-tos, and contemporary examples of businesses that have successfully applied these methods.

Among the best books on content creation for content creators who are in charge of the creation and ideation of content that connects a brand or entity to its prospective audience, Content Inc. offers an amazing business model based on a very basic concept: having a solitary focus on audience and directly cultivating a loyal audience delivers the best, most nuanced understanding of what items eventually make the most sense to sell.

Author: Joe Pulizzi

Link to buy: https://www.amazon.com/dp/1264257546

Ratings: 4.7 out of 5 stars (from 181 reviews)

Best Sellers Rank: #58,424 in Books

#11 in Industrial Marketing (Books)

#16 in Global Marketing (Books)

#27 in Retailing Industry (Books)

Marcus Sheridan is well-known for his expertise in inbound and content marketing. He is a worldwide keynote speaker with a one-of-a-kind capacity to enthrall, engage, and drive live audiences. He also consults with hundreds of companies, assisting them in becoming the most trusted voice in their field. Marcus has appeared in numerous industry journals, including the New York Times, where he was described as a "digital marketing guru," and Forbes, where he was designated one of 20 "Speakers You Don't Want to Miss" in 2017.

The classic sales funnel—marketing at the top, sales in the middle, and customer service at the bottom—is no longer successful in today's digital world. Businesses must obsess over the questions, issues, and difficulties that their customers have and address them as honestly and comprehensively as possible in order to be successful. Buyers use search engines to ask billions of questions every day. Having the answers customers require can bring thousands of potential buyers to your company—but only if your content strategy places those answers at the top of search results. It's a simple and effective formula for growth and success: They Ask, You Answer.

Author Marcus Sheridan used these concepts to lead his struggling pool company from the depths of the 2008 housing slump to become one of the largest pool installers in the United States. Discover how his tried-and-true technique may benefit your company and master the fundamentals of inbound and content marketing that have enabled thousands of businesses to achieve outstanding success.

They Ask, You Answer is a simple guide packed with actionable methods and insights for improving your marketing strategy. This new edition has been completely edited and updated to reflect the evolution of content marketing as well as the growing expectations of today's internet-savvy buyers. New chapters look at the impact of technology, conversational marketing, the basic aspects that every business website should have, the development of video, and new case studies from firms that have seen incredible results with They Ask, You Answer.

You will learn the following after reading this book:

• How to develop buyer trust using content and video.
• How to make your online presence a magnet for qualified buyers.
• What works and what doesn't work is demonstrated through new case studies based on real-world results from firms that have adopted these ideas.
• Why you should think of your firm as a media corporation rather than depending on more traditional (and unproductive) methods of promotion and marketing.
• How to get your company's buy-in and fully embrace a content and video culture.
• How to convert your present client base into brand champions for your business.

They Ask, You Answer is a must-have resource for businesses looking for a new strategy to marketing and sales that has been shown to increase traffic, leads, and sales, as well as content creators working for businesses in the marketing area.

Author: Marcus Sheridan

Link to buy: https://www.amazon.com/dp/1119610141

Ratings: 4.7 out of 5 stars (from 567 reviews)

Best Sellers Rank: #27,407 in Books

#4 in Search Engine Optimization

#34 in Direct Marketing (Books)

#45 in Web Marketing (Books)

Eric Nuzum is widely regarded as a top "go-to" expert in the fields of audio, podcasting, radio, and spoken word entertainment. He launched NPR's podcasting initiatives in 2005 and remained the organization's creative and strategic driving force for a decade. He introduced Fresh Air with Terry Gross, Snap Judgment, and Wait, Wait...Don't Tell Me to the podcasting world and helped them become classics. He created some of NPR's most popular podcasts, including TED Radio Hour and Invisibilia.

Eric Nuzum, a veteran podcast creator and strategist, distills a career's worth of wisdom, advice, practical information, and big-picture thinking to assist podcasters "make noise"—to stand out in this fastest-growing media world.

In Make Noise, Nuzum highlights essential themes, including what he views to be the cornerstone to good audio storytelling: learning to think like your audience listens. He covers everything from how to do a great interview to how to market your podcast, grow your audience, and manage a creative staff. He also draws on his extensive network to offer advise from audio luminaries such as Ira Glass, Terry Gross, and Anna Sale.

The book's ideas and advice will assist readers in effectively expressing themselves as effective audio storytellers, whether for business, pleasure, or a combination of the two. It is regarded as one of the best books on content creation.

Author: Eric Nuzum

Link to buy: https://www.amazon.com/gp/aw/d/1523504552/

Ratings: 4.5 out of 5 stars (from 178 reviews)

Best Sellers Rank: #45,127 in Books

#5 in Podcasts & Webcasts

#20 in Media & Communications Industry (Books)

#121 in Communication & Media Studies

Wired's editor in chief is Steven Levy. According to the Washington Post, he is "America's finest technology journalist." His past roles include founding Backchannel and serving as Newsweek's top technology reporter and senior editor. Levy has previously published work in Rolling Stone, Harper's Magazine, Macworld, The New York Times Magazine, Esquire, The New Yorker, and Premiere.

As a sophomore in college, Mark Zuckerberg built a rudimentary website to act as a campus social network.

Today, Facebook is almost unrecognizable from its humble beginnings. With recent controversies involving election-influencing "fake news" accounts, the handling of its users' personal data, and growing dissatisfaction with the actions of its founder and CEO—who wields enormous power over what the world sees and says—never before has a company been more central to the national conversation.

Millions of words have been written on Facebook, but no one has described the full story of its rise and fall. There is no denying Facebook's power and omnipresence in American daily life, or the importance of this book in documenting the company's unchecked power and shocking techniques, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive that even some of its own are now realizing its dangers.

Facebook: The Inside Story- Levy's sweeping narrative of great entrepreneurial success and failure, based on hundreds of interviews from inside and outside Facebook, delves deep into the entire story of the corporation that has revolutionized the world and reaped the consequences.

Author: Steven Levy

Link to buy: https://www.amazon.com/gp/aw/d/0735213151/

Ratings: 4.3 out of 5 stars (from 387 reviews)

Best Sellers Rank: #133,494 in Books

#154 in Social Aspects of Technology

#201 in Computers & Technology Industry

#367 in Company Business Profiles (Books)

Daniel Larson is an English novelist with a voracious appetite for all things podcasting. Daniel works with a small number of high-paying clients to clarify their message and purpose, as well as develop a one-of-a-kind growth strategy to attract many more of their ideal listeners.

If you're looking for a step-by-step guide on starting a podcast from scratch with no prior experience, keep reading... Podcasting is the therapeutic expression medium we've been missing in our lives for decades. Fortunately, popularity has been increasing dramatically in recent years - did you know that the number of Americans who listen to weekly podcasts has tripled in the previous seven years? Let alone a 24% growth in the UK from 2018 to 2019.

Although there has never been a better time to get into podcasting, with so much contradictory and often false information scattered all over the internet, it's no surprise that many people struggle to find a starting point when there are so many conflicting views on what the best quality equipment is, what launch strategy should be used, and even editing. In fact, it can give the impression that starting a podcast is a difficult and time-consuming procedure.

In Podcasting Made Simple, you will learn:

• The X factor that makes listeners want more of your material The key to developing an intense parasocial relationship with your audience
• Why attempting to monetize incorrectly can harm your chances of converting your pastime into a source of income
• The easy-to-follow guide to recording and editing (equipment recommendations included).
• How to Select and Implement the Best Launch Strategy for You
• How to write the perfect email that will send sponsors your way, even if you have a small audience.
• The #1 most crucial vocal approach for standing out
• You'll also receive a bonus. Podcast Marketing: How to Easily Grow Thousands of Listeners and Make a Long-Lasting Impression with Your Brand This book will take you from confused and doubtful to clear and confident in building your show and attracting your ideal audience among the masses.

In Podcast Marketing, one of the best books on content creation, you'll learn:

• How to Create an Insightful Message to Attract Your Tribe
• How to Grow Your Subscribers by the Thousands Organically
• How to leverage social media to increase your audience on autopilot by using positive environments
• Using the PGL Strategy, you can easily and cheaply scale your audience.
• 11 tips for increasing audience engagement

This digestible tutorial is designed for people with no experience, so you may use it even if you've never spoken into a microphone before. Even if you are not a technological expert and have no social media profile. Even if you have a hectic schedule and a limited budget. Even if you believe your content ideas are completely ridiculous and that no one will listen to them. Even if thousands of similar podcasts have previously been published and you have no marketing experience.

Author: Daniel Larson

Link to buy: https://www.amazon.com/gp/aw/d/B09GQC9D3S/

Ratings: 4.4 out of 5 stars (from 132 reviews)

Best Sellers Rank: #77,004 in Books

#9 in Podcasts & Webcasts

#45 in Social Media Guides

Sarah Frier is a Bloomberg News senior technology correspondent based in San Francisco. Her award-winning features and breaking news stories have established her as an authority on how Facebook, Instagram, Snapchat, and Twitter make business decisions that determine their future and our society. Frier writes frequently for Bloomberg Businessweek and Bloomberg Television. She also wrote No Filter: The Inside Story of Instagram, which won the 2020 Financial Times and McKinsey Business Book of the Year Award.

In 2010, Kevin Systrom and Mike Krieger launched Instagram, a photo-sharing software with one simple but seductive feature: it made anything you captured look more beautiful. The cofounders built a community of photographers and crafters around the app, which quickly became popular. In less than two years, it captured Facebook's attention: Mark Zuckerberg purchased Instagram for a record-breaking $1 billion when it had only thirteen employees.

That could have been the end of a traditional success tale. However, the cofounders remained, attempting to preserve Instagram's beauty, brand, and cachet by treating their app as a separate company within the social networking giant. They advised their employees to make changes only when they were absolutely essential, rejecting Facebook's grow-at-all-costs mindset in favor of a strategy that emphasized innovation and celebrity. Just as Instagram was poised to hit a billion users, Facebook CEO Mark Zuckerberg, who had previously supported the founders' independence, began to feel threatened by Instagram's success.

Frier uses unprecedented access—from Instagram's founders, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a slew of global influencers—to demonstrate how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values that contributed to the company's success. No Filter examines how Instagram's dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention. The book is among the best books on content creation you should read.

Author: Sarah Frier

Link to buy: https://www.amazon.com/gp/aw/d/1982126809/

Ratings: 4.4 out of 5 stars (from 1439 reviews)

Best Sellers Rank: #94,740 in Books

#37 in Social Media for Business

#49 in Media & Communications Industry (Books)

#57 in Social Media Guides