Trust Me, I'm Lying

Ryan Holiday is the bestselling author of numerous books on marketing, culture, and the human condition, including The Obstacle Is the Way, Ego Is the Enemy, Growth Hacker Marketing, Perennial Seller, and others. His writing has been translated into 28 languages and has featured in publications ranging from the Columbia Journalism Review to Fast Company. His firm, Brass Check, has advised Google, TASER, and Complex, as well as multiplatinum musicians and some of the world's most famous authors.

Former American Apparel marketing director Ryan Holiday's debut book was hailed as "astonishing and frightening" by the Financial Times and "required reading" by TechCrunch upon its initial publication, sounding a forewarning about the risks of fake news. It's even more pertinent today.

Trust Me, I'm Lying was the first book to expose the speed and ferocity with which rumors spread online—and are "sold up" the media ecosystem until they become actual headlines with real responses in the real world. Marketers and professional media manipulators, aided by the corrosive economics of the news business, are to blame.

Someone is behind every harmful online rumor that costs a firm millions, every politically driven fake news that drives elections, every product or celebrity that goes from obscurity to viral sensation, and every anonymously sourced story that becomes national debate. Frequently, someone like Ryan Holiday.

Author: Ryan Holiday

Link to buy: https://www.amazon.com/gp/aw/d/1591846285/

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