Content Strategists
Content Strategists is among the notable digital marketing jobs in Nigeria. Content Strategists (also known as Content Developers or Content Writers) oversee the development and creation of engaging content such as white papers, website copy, blog posts, blog entries, videos, social media postings, and product or service descriptions. A Content Strategist adds value by actively engaging customers/stakeholders and keeping a consistent brand voice. Other responsibilities of the Content Strategist may include researching marketing KPIs and collaborating with other departments to accomplish branding efforts. A Content Strategist understands the significance of keyword research in order to increase SEO ( Search Engine Optimization).
A Content Strategist's Duties and Responsibilities:
- Marketing copywriting is used to promote a company's products or services.
- Create several sorts of material on a regular basis, such as emails, social media postings, blogs, and white papers.
- Promote and manage the company blog, as well as submit content to appropriate third-party sites.
- researching industry-related subjects (combining interviews, online sources and case research).
- Editing and proofreading blog posts and other team members' writing.
- Work is submitted to editors for feedback and approval.
- To increase website traffic, search for keywords using a range of tools and adhere to SEO recommendations.
- When necessary, update the content on the company's website.
- Collaborate with other departments to generate content ideas.
- Create content marketing initiatives that attract and retain subscribers.
A Content Strategist's Salary Range: A content Strategist's starting wage in Nigeria can be as low as N80,000 per month. A highly qualified and skilled strategist, on the other hand, may earn more than N150,000 each month.
