Social Media Manager
Another online marketing role ideal for any tech-savvy Nigerian is social media management. Social Media Managers help businesses engage with their customers on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Social media managers understand how to use analytical tools to better understand how their customers connect with their brands. Marketing managers for social media create content campaigns to attract and engage both new and existing customers.
A Social Media Manager's Duties and Responsibilities:
- Implementing a social media strategy that aligns with the company's objectives.
- Engaging and communicating with social media followers in a timely manner in answer to requests.
- Keeping up with the latest technological and social media trends.
- Analyzes social media analytic tools to gauge consumer perception and make recommendations for new methods to execute.
- Communicate with various departments and teams to develop a successful social media strategy that will benefit the entire organization.
- Send story ideas for social media to editorial teams, and keep everyone up to date on the newest news and trending topics.
- Learn about audience preferences and the most recent social media trends.
- All social media accounts and sites should be monitored and managed.
- Create a unique social media content calendar that is updated on a monthly and quarterly basis.
- Find novel approaches to increase content across multiple media channels and types.
- Every week, monthly, and sometimes based on campaign research, the report assesses the success of social media employing analytics.
A Social Media Manager's Salary Range: A social media manager's starting salary in Nigeria might be as low as N120,000 per month, but a well-tried and experienced manager can earn more than N200,000 per month.
