Digital Marketing Manager
Digital marketing managers are responsible for developing, implementing, and overseeing marketing strategies that promote a company's products or services. The manager is responsible for growing website traffic and obtaining leads or consumers, as well as for improving brand visibility in the digital realm. A digital marketing manager investigates and evaluates new digital technologies, as well as uses web analytics tools to analyze website traffic in order to optimize marketing strategy.
A Digital Marketing Manager's Duties and Responsibilities:
- Manage and develop all aspects of the department's digital marketing, including email, SEO, social media, and sponsored ads.
- Campaign budgets must be monitored and developed.
- Control and organize the social media outlets.
- Produce accurate and complete information on the overall effectiveness of each marketing effort.
- Analyze the performance of all digital marketing efforts and compare it to the objectives (ROI as well as KPIs).
- To improve marketing results, collaborate with media and advertising experts.
- Discover the most recent digital trends and technology in the area.
- Evaluate key indicators and work with the team to build new growth initiatives.
A Digital Marketing Manager's Salary Range: Digital Marketing Managers in Nigeria can earn as little as N180,000 per month, while a highly trained and experienced manager can earn as much as N350,000 per month.
