Search Engine Specialist (SEO & SEM)
A Search Engine Specialist oversees all areas of an organization's search engine marketing (including SEO and PPC). Search Engine Specialists work on behalf of businesses to ensure that when users search for relevant and relevant information on the Internet, the websites of the firms they represent appear near the top of the results. The Search Engine Specialist's responsibilities include designing or testing new keywords, directing Pay-Per-Click (PPC) advertising campaigns, analyzing click-through information and content strategy, linking construction and keyword research techniques, and performing studies.
A Search Engine Specialist's Duties and Responsibilities:
- Examining and analyzing the client's websites in order to identify areas that could be improved.
- The creation of comprehensive strategy reports.
- Identifying effective keywords that will generate the most beneficial traffic.
- PPC campaigns are being run.
- Creating effective calls-to-action that convert visitors.
- The technique of incorporating relevant keywords into your website and other content.
- Writing SEO-friendly material for websites, blogs, and social media profiles.
- The development of link-building strategies.
- Investigating SEO and keywords used by competitors.
- Maintaining knowledge of both black and white SEO tactics to ensure compliance with search engine rules.
- presenting and compiling SEO guidelines
A Search Engine Specialist's Salary Range: In Nigeria, the wage for an SEO/SEM Specialist might be as low as N150,000 per month, but a proven and a qualified specialist can earn more than N300,000.
