Designing Brand Identity

Designing Brand Identity: An Essential Guide for the Whole Branding Team is a comprehensive guidebook that provides a step-by-step approach to creating and implementing a successful brand identity. Written by branding expert Alina Wheeler, this book offers practical advice and actionable strategies for building a strong brand that resonates with your audience and drives business growth.

Alina Wheeler is a branding consultant and author with over 30 years of experience in the industry. Her previous works, including the first edition of Designing Brand Identity, have been praised for their practicality and usefulness in the branding world. Wheeler is also a frequent speaker at branding conferences and has worked with clients ranging from startups to Fortune 100 companies.

The book's introduction explains that a brand is more than just a logo or visual identity; it is the sum total of a company's values, culture, and personality. Wheeler emphasizes the importance of creating a cohesive and consistent brand identity that communicates your company's message clearly and effectively.

The book is divided into five sections, each addressing a different aspect of the branding process. These sections cover topics such as brand strategy, visual identity, messaging, implementation, and managing and evolving your brand over time. Each chapter includes practical tips, case studies, and real-world examples to help readers apply the concepts to their own branding projects.

Designing Brand Identity is an essential resource for anyone involved in branding, from designers and marketers to CEOs and business owners. With its practical approach and expert advice, this book provides the tools and knowledge needed to create a successful brand identity that stands out in today's crowded marketplace.

Author: Alina Wheeler

Link to buy: https://www.amazon.com/gp/product/1118099206/

Ratings: 4.6 out of 5 stars (from 390 reviews)

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