They Ask You Answer

"They Ask You Answer" is a groundbreaking book written by Marcus Sheridan, the founder of The Sales Lion, a sales, marketing, and personal development coaching business. The book, published in 2017, presents a revolutionary approach to content marketing, which emphasizes the importance of addressing customers' questions, fears, and concerns in a transparent and informative way.

In the introduction, Sheridan explains how he developed the "They Ask You Answer" philosophy during his tenure as the owner of a struggling swimming pool company. Frustrated with the lack of leads and sales, he started to write blog posts and videos that answered his customers' most pressing questions, such as "how much does a fiberglass pool cost?" and "what are the pros and cons of saltwater vs. chlorine pools?"

To his surprise, these pieces of content became wildly popular and generated a flood of inquiries and sales leads. Sheridan realized that by providing honest and detailed answers to his customers' questions, he was not only earning their trust but also positioning his company as an authority in the swimming pool industry. He also noticed that his competitors were not doing the same, relying on vague marketing messages and hype.

Drawing on his experience, Sheridan outlines in the book a step-by-step process for creating a "They Ask You Answer" content strategy that can work for any business, regardless of size or industry. He discusses the importance of identifying customers' core concerns, creating educational content that addresses them, and promoting the content through various channels, such as social media, email, and search engines.

Overall, "They Ask You Answer" is a must-read for any marketer, entrepreneur, or business owner who wants to transform their content marketing strategy from mediocre to exceptional. It provides practical tips, real-life examples, and a persuasive case for the power of transparency and education in building customer trust and loyalty.

Author: Marcus Sheridan

Link to buy: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973

Ratings: 4.7 out of 5 stars (from 268 reviews)

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