Epic Content Marketing

"Epic Content Marketing" by Joe Pulizzi is a comprehensive guide to creating content that truly resonates with your target audience. As the founder of the Content Marketing Institute, Pulizzi has been at the forefront of the content marketing movement for over a decade, helping businesses of all sizes create and implement effective content strategies.

In the book's introduction, Pulizzi sets the stage for why content marketing is essential in today's digital landscape. With the rise of ad-blockers and the increasing skepticism of traditional advertising, brands must find new ways to connect with consumers. Pulizzi argues that content marketing is the solution, providing a means for businesses to create valuable, relevant, and consistent content that attracts and retains a clearly-defined audience.

Pulizzi's approach to content marketing is centered on the concept of "epic" content - content that is not only good, but truly exceptional. He provides a framework for creating this kind of content, emphasizing the importance of understanding your audience, identifying their pain points, and creating content that speaks directly to those needs.

Throughout the book, Pulizzi provides a wealth of practical advice and real-world examples to help readers develop and execute their own epic content marketing strategies. From developing a content mission statement to creating a content calendar to measuring the success of your efforts, "Epic Content Marketing" is a must-read for anyone looking to make the most of their content marketing efforts.

Author: Joe Pulizzi

Link to buy: https://www.amazon.com/gp/aw/d/0071819894/

Ratings: 4.6 out of 5 stars (from 354 reviews)

Best Sellers Rank: #121,330 in Books

#92 in Direct Marketing (Books)

#138 in Web Marketing (Books)

#256 in E-commerce Professional (Books)