This Is Marketing
"This Is Marketing" by Seth Godin is a compelling and practical guide that challenges traditional marketing strategies and provides fresh insights for modern marketers. Godin, a renowned marketing guru and best-selling author, has written over 20 books on marketing and entrepreneurship. He is also a popular blogger and has been named the "Ultimate Entrepreneur for the Information Age" by Business Week.
In "This Is Marketing", Godin argues that traditional marketing is no longer effective and that marketers need to focus on building relationships with customers rather than simply selling products. He emphasizes the importance of empathy, connection, and authenticity in marketing and provides practical advice on how to achieve these goals.
The book is divided into two parts. The first part focuses on understanding the customer and developing a marketing strategy that is centered on their needs and desires. The second part provides practical advice on how to execute this strategy through various marketing channels such as social media, email, and content marketing.
One of the key takeaways from the book is the concept of "minimum viable audience." Godin argues that instead of trying to reach everyone, marketers should focus on building a loyal following of customers who share their values and beliefs. This requires a deep understanding of the customer and a willingness to create content and products that resonate with them.
Overall, "This Is Marketing" is an essential read for anyone looking to develop a successful marketing strategy in today's digital age. It provides a fresh perspective on marketing and challenges readers to think outside the box and focus on building meaningful relationships with customers.
Author: Seth Godin
Link to buy: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830
Ratings: 4.6 out of 5 stars (from 3178 reviews)
Best Sellers Rank: #5,602 in Books
#12 in Marketing & Consumer Behavior
#24 in Marketing (Books)
#88 in Business & Investing Skills
