Digital Channel Planning and E-Commerce Strategy Offered By Digital Marketing Institute
The Digital Marketing Institute is the gold standard for digital marketing certification around the world. Our goal is to provide our students with the information and confidence they need to advance in their careers as a result of this specialization.
Retail buyers are known to switch channels during their buying decision-making process, according to research. Many of us conduct product research online at home or on the move using a mobile device, comparing pricing and reading online reviews. The final purchase choice may be made online or at a typical brick-and-mortar shop. Omnichannel marketing responds to modern buying behaviors by giving customers an uniform brand experience across all touchpoints, whether traditional or digital. This course will teach you how marketers create campaigns to engage customers at every available point of contact, as well as how smart digital strategies can help organizations grow and thrive today.
Before digging deeper into topics like digital channel planning and inbound and outbound channel strategy, you'll learn about cross-media planning and the digital channel mix.
This course offers:
- Flexible deadlines: Set and maintain flexible deadlines.
- Certificate : Earn a Certificate upon completion
- 100% online
- Beginner Level
- Approx. 12 hours to complete
- Subtitles: English
- Course 2 of 3 in the Digital Marketing Strategy and Planning Specialization
Coursera Rating: 4.7/5.0
Enroll here: https://www.coursera.org/learn/digital-channel-planning-ecommerce-strategy
