Digital Marketing Strategy and Planning Specialization Offered By Digital Marketing Institute

Welcome to the Digital Marketing Institute's Digital Marketing Strategy core program. The DMI is the industry standard for digital marketing certification around the world. This program will assist you in understanding the factors that are driving and reshaping businesses today, as well as how a strong digital strategy can help a firm grow and thrive in this dynamic environment.

The first course covers the fundamentals of digital marketing before moving on to the cornerstones of digital strategy, such as digital disruption, mobile and social media's explosive growth, digital tools for effective audience and competitive research, buyer personas, content marketing, and creative strategy.

You'll study how marketers employ digital channel planning, e-commerce, social customer care, and omnichannel strategies to give customers a consistent brand experience across all touchpoints in the second course.

The third and final course focuses on strategy implementation and leadership in the digital age. This course delves further into the knowledge, abilities, and behaviors needed to lead, develop, and nurture high-performing digital teams, so they can execute a digital strategy successfully.

You'll study how marketers employ digital channel planning, e-commerce, social customer care, and omnichannel strategies to give customers a consistent brand experience across all touchpoints in the second course.

The third and final course focuses on strategy implementation and leadership in the digital age. This course delves further into the knowledge, abilities, and behaviors needed to lead, develop, and nurture high-performing digital teams so they can execute a digital strategy successfully.

This course offers:

• Flexible Schedule: Set and maintain flexible deadlines.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. months to complete: Suggested pace of hours/week
  
• Subtitles:

Coursera Rating: 4.6/5.0
Enroll here: https://www.coursera.org/specializations/digital-marketing-strategy-planning