Estée Lauder
The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of skincare, makeup, fragrance, and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
The company began in 1946 when Estée Lauder and her husband Joseph Lauder began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All-purpose Creme, and Creme Pack. Two years later, in 1948 they established their first department store account with Saks Fifth Avenue in Manhattan.
Despite warnings of "retail apocalypse" and claims of millennials killing traditional industries, Estee Lauder is still going strong, with the successful addition of new stores. generation-friendly brands into its portfolio.
Until today, the company has grown with a diverse portfolio of more than 25 brands sold in
approximately 150 countries and territories with more than 60000 employees worldwide.
- Brands: +25
- Countries: +150
- Employees: +60000
- Website: https://www.elcompanies.com