Fiji
Although Fiji is not the largest bottled water brand, it is the top exporter of the product in the United States, and it sells to over 60 nations worldwide.
Fiji was created in 1996, but most of its exponential surge in popularity occurred after 2010. Much of this is due to the sleek, stylish appearance of their bottles, which has made them immensely popular among younger consumers.
Fans of the brand frequently post photos of themselves at home with their Fiji water bottles on social media, increasing their visibility and sales. As a result, leading bottled water businesses are changing their packaging to be more visually appealing.
In many aspects, Fiji's marketing and design initiatives are opposed to Danone Bottled's. Danone Bottled focuses on design functionality, making them popular among consumers who just require bulk bottled water to prepare for travel or major gatherings. Fiji, on the other hand, sells high-priced individual bottles to clients who simply want to buy one for themselves.
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Headquarters: Los Angeles, California
Gross annual sales: $220 million