Top 10 World's Largest Bottled Water Companies
Concerns about the health and safety of consuming tap water have fueled the bottled water industry. Some of the factors driving the market include changing ... read more...lifestyles, demand for vitamin and mineral-rich drinking water, and the convenience of handling and portability of bottled water. So, who are the key players in this industry? Let's find out in the article below.
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Aquafina was founded in 1999 and has since grown to become the world's largest bottled water brand. The company, which is currently owned by PepsiCo, manufactures both flavored and unflavored water, as well as other branded products such as lip balm and even clothes.
Aquafina obtains its water from municipal taps and then refines it using reverse osmosis and UV sterilization, resulting in a particular taste to which millions of people have grown accustomed.
Marketing and logistics are critical components of any bottled water company's success, and Aquafina excels on both fronts. Because of their ownership by Pepsico, Aquafina has access to an incredibly extensive and efficient distribution network.
They also sell their product packaging as particularly environmentally friendly, enhancing their sales with an ever-growing pool of environmentally conscious consumers.
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Headquarters: Wichita, Kansas
Gross annual sales: $872 million
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Dasani, another well-known bottled water brand owned by the Coca-Cola business, was created in 1999. The brand distinguishes itself from Aquafina by claiming that its water is "enhanced with minerals for a pure, fresh taste."
Dasani is derived from municipal tap water supplies, which are subsequently purified in bottled water plants before being bottled. Dasani obtains its water from California, Minnesota, Arizona, Colorado, and Michigan. Dasani also bottles abroad, in places like Kent, England, and Malaysia.
The water, which is also collected from municipal taps, is infused with trace amounts of minerals after filtration to create a distinct flavor. Dasani, like Aquafina, provides both flavored and unflavored water, as well as a variety of marketing products bearing the Dasani logo.
A little-known secret is that Dasani's unflavored water contains trace levels of natural fruit taste, making it stand out from other bottled water brands.
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Headquarters: Atlanta, Georgia
Gross annual sales: $765 million
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Nestle Waters is a division of the broader Nestle firm, which also sells flavored milk and chocolate. The corporation maintains 94 manufacturing facilities in 34 different countries and is always innovating and marketing itself to remain relevant and popular among consumers.
Nestle Waters employs approximately 31,740 people and offers 51 distinct brands, including Nestlé Pure Life, Arrowhead, Poland Spring, Deer Park, Ozarka, Zephyrhills, Acqua Panna, San Pellegrino, Perrier, Vittel, Al Manhal, and Buxton.
Much of Nestle's marketing approach is committed to investigating the good health advantages of drinking water and being hydrated and then disseminating those findings with their name linked to them. Nestle, for example, advertised its range of flavored sparkling water as a healthier option to more densely sugar-packed drinks like sodas and juices when it initially launched it.
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Headquarters: Paris, France
Gross annual sales: $3.4 billion
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Glaceau SmartWater distinguishes itself from other bottled water firms by emphasizing their purification method, or rather the absence thereof.
Many of their advertising state that their water is "pure as the first drop of rain," emphasizing how they do not tamper with or add minerals or flavor to the water they get.
That doesn't mean Glaceau SmartWater sells water straight from the tap to customers. Rather, they employ a one-of-a-kind method that mimics the natural hydrologic cycle, vapor distilling water so that it resembles raindrops before it reaches the ground and becomes polluted.
This unusual process and marketing approach has achieved significant success with people seeking as clean and undisturbed water as possible, propelling the firm to the world's fourth best-selling bottled water brand.
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Headquarters: Whitestone, New York
Gross annual sales: $920 million
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Despite losing the majority of its market share to rival firms since its peak in 2006, Poland Spring remains one of the best-selling bottled waters in the United States.
The company, which was founded and is headquartered in Poland, Maine, offers a variety of beverage goods such as sparkling, distilled, and spring water. Many of these goods are also available in a variety of flavors, including orange, lemon, and lime.
The majority of Poland Spring's water comes from natural springs in Maine, where it is purified and packaged before being delivered throughout New England. Not only is the corporation well-known in Maine for its main activities, but also for the different water donation initiatives it does to supply bottled water to underserved regions.
Much of Poland Spring's marketing emphasizes the product's spring water. This is reflected in their name, tagline of "100% natural spring water," and packaging that depicts lovely vistas of natural rivers.
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Headquarters: Poland, Maine
Gross annual sales: $670 million
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Danone Bottled's popularity peaked in 2015 when the company held a 10.1 percent market share in the global bottled water industry, worth more than $200 billion.
Although it has lost ground to rival brands since then, it is still one of the world's best-selling bottled water brands. Danone Bottled, like Nestle Waters, actively promotes its product through the concepts of hydration and health.
Danone's brand portfolio consists of both international and local brands. Activia, Actimel, Alpro, Aptamil, Danette, Danio, Dannon, Danonino, Evian, Nutricia, Nutrilon, Volvic are some of Danone's international brands. AQUA (Indonesia), Blédina (France), Bonafont (Mexico and Brazil), Cow & Gate (UK), Happy Family (USA), and Mizone (China) are examples of local or regional brands.Another factor contributing to their success is the use of their bottled waters. Almost every design component of Danone Bottled's products are aimed at making them more practical, transportable, and easy to use for consumers. This makes them quite popular for offices and families that want to bulk-pack bottled water for travel or special events.
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Headquarters: Paris, France
Gross annual sales: $540 million
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Although Fiji is not the largest bottled water brand, it is the top exporter of the product in the United States, and it sells to over 60 nations worldwide.
Fiji was created in 1996, but most of its exponential surge in popularity occurred after 2010. Much of this is due to the sleek, stylish appearance of their bottles, which has made them immensely popular among younger consumers.
Fans of the brand frequently post photos of themselves at home with their Fiji water bottles on social media, increasing their visibility and sales. As a result, leading bottled water businesses are changing their packaging to be more visually appealing.
In many aspects, Fiji's marketing and design initiatives are opposed to Danone Bottled's. Danone Bottled focuses on design functionality, making them popular among consumers who just require bulk bottled water to prepare for travel or major gatherings. Fiji, on the other hand, sells high-priced individual bottles to clients who simply want to buy one for themselves.
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Headquarters: Los Angeles, California
Gross annual sales: $220 million
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Tingyi Holdings Corporation, a Tianjin, China-based firm created in 1996, owns the Master Kong bottled water brand. It specializes in the manufacture and distribution of instant noodles, drinks, cakes, and other related sectors.
Master Kong is mostly sold in China, with almost little sales or promotion in the United States. Nonetheless, in 2014, the brand had a 12 percent market share of the global bottled-water market.
Tingyi/Master Kong does not concentrate on a single factor while selling its bottled water goods. Instead, they emphasize other aspects like their health advantages, purity, and refreshing mineral flavor.
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Headquarters: Tianjin, China
Gross annual sales: $210 million
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If you're familiar with bottled water brands, you'll notice that it's very popular for companies who draw their water from their adjacent municipal tap water to say that it's genuinely natural spring water. Deer Park is unique in that its claim, "100% Natural Spring Water," is accurate.
Beginning with a single spring in the Appalachian Mountains, the enterprise has since expanded to 13 more springs spread across four states. Their products include flavored and unflavored bottled water that is free of sugars and color chemicals.
Deer Park is particularly unusual in that it has been in the bottled water business for a very long time. Deer Park was created in 1873, while most other major companies were founded in the 1990s.
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Headquarters: Deer Park, Maryland
Gross annual sales: $58.1 million
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Ozarka supplies a variety of beverages such as spring, distilled, and sparkling water. The enterprise started in the little town of Eureka Springs, Arkansas. The Ozarka Spring Water Company began bottling the purported "healing waters" of the springs there.
Texas also accounts for the vast majority of Ozarka's bottled water sales. Much of this is attributable to the company's public attention produced by its conservation efforts and ecologically sustainable business operations.
The Ozarka offers three lines of product:
- Sparkling Water: Real fruit flavors, pure spring water, and delightful bubbles are used to create a refreshing beverage.
- Springwater: In a range of sizes and bottles to suit customers’ requirements, including 100 percent recycled and recyclable bottles (20 oz, 700mL, 1L, and 1.5L).
- Distilled Water: Available in 1-gallon size.
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Headquarters: Oklahoma City, Oklahoma
Gross annual sales: $21 million