Gentle Monster

Gentle Monster is a Korean eyewear company started in 2011 in Seoul, the Republic of Korea by Hankook Kim. When starting Gentle Monster, Kim's study revealed a need in the eyewear sector when he learned that Western facial structures had been taken into account when designing eyewear. Kim claims that South Koreans prefer to have small faces, so by creating big glasses with low bridge noses, he filled a market gap that was perfectly suited to the particular and complex requirements of his initial customer base.

The company has also found financial success abroad; they currently directly own and run over 40 locations. The main materials used to create Gentle Monster's eyewear are metal and acetate, which are then crafted into a variety of shapes and hues season after season. Their retail spaces blend eye-catching visual merchandising with conceptual themes to keep customers coming back into the store to watch how the brand experience evolves. The retail experience goes beyond the selling of products. The company has also embraced teamwork by working on projects with Alexander Wang, Hood By Air, and the Opening Ceremony, among others. GM is no stranger to being the most well-known brand in Korea with 985K followers on Instagram, thanks to its unique designs, which are frequently used by Korean artists. For a brand that is ten years old, that is an astounding figure.

Detailed information:

Twitter: https://twitter.com/_GentleMonster_

Instagram: https://www.instagram.com/gentlemonster/