SJYP

Steve J. and Yoni P, a husband and wife design team known as Seoul's coolest denim line, have been on a steady ascent since establishing their label in 2006. The jeans and ready-to-wear brand is well known for its 90s-inspired aesthetic with contemporary elements, including ripped jeans, logo t-shirts, and hand-knit clothing. The grandparents' concept of style came back with the launch of the Reply series. And this denim company is no different. One of the fashion brands that are well-known not only in Korea but also internationally has 101K Instagram followers.

From the beginning, its reconstructed denim attracted famous admirers, including K-POP singers who contributed to the beginning of SJYP's illimitable rule. The younger generations are completely enamored by the retro, updated atmosphere of this establishment, which was originally established in London but is now situated in one of Seoul's trendiest and most talked-about districts, Garosu-Gil. The brand has accomplished significant milestones thanks to its broad appeal, including cosmetic partnerships with MAC and Bodyshop. If you enjoy R13 or Re/Done, you'll adore this pair of jeans for a big night out as well as a laid-back day.

Detailed information:
Instagram: https://www.instagram.com/sjyp.kr/
Facebook: https://www.facebook.com/profile.php?id=100069978534145

Website: www.SJYP.kr