Hyein Seo

The works of Seoul-born designer Hyein Seo are a conscious rejection of outdated patriarchal and conservative ideals in Korean fashion. According to The Face, Seo creates for "powerful females", like the villains and heroines in action movies, but she transforms them into real life with items that are both useful and subtly strong. Seo offers a wardrobe for women striving to break glass ceilings. Seo also took home the Best Designer honor from the British Fashion Council's Emerging Talents division in 2014.

Despite having a female target audience, Hyein Seo has developed a following of men who adore the main character spirit of her gender-neutral designs. Seo has a master's degree in fashion design from the Royal Academy of Fine Arts in Antwerp, and his recent collections have featured seductive straps and risky cutouts on top of reinterpreted essentials like workplace and athletic wear. High-end streetwear with a seductive fairy-meets-grunge charm is how Hyein Seo strikes a balance between the experimental and approachable. Hunter Schafer recently wore the brand in an episode of HBO's Euphoria, and Bella Hadid and South Korean singer Taeyeon are also die-hard supporters. Hyein Seo received both male and female debuts, moving up to third on the list of the most followed businesses on Instagram with 200K followers. It is deserving of the talents and creativity of this brand's designers.

Detailed information:
Instagram: https://www.instagram.com/hyeinantwerp/
Facebook: https://www.facebook.com/hyeinseo.official

Website: https://hyeinseo.com/