Haagen-Dazs

Haagen-Dazs is an American ice cream brand established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The company operates worldwide and produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato. Also considered as one of the top brands of ice cream in the world, Haagen- Dazs has been in limelight for more than 50 years. It has set its brand apart by including the right kind of flavor and a creamy texture by making use of the premium ingredients.

Haagen-Dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla Swiss Almond and Bananas Foster. It is marketed as a "super-premium" brand. It is quite dense, uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.

Since 1992, most of the world's Haagen-Dazs products have been manufactured at a plant in Tilloy-lès-Mofflaines, France controlled by General Mills now. In the United States and Canada, Haagen-Dazs is licensed to and produced by Froneri. Haagen-Dazs entered the Japanese market in 1984 by forming a joint venture with Suntory and Takanashi Milk, which has produced their products there ever since.

In today’s scenario, this brand makes every effort to transform the finest ingredient to a mouth-relishing taste experience for every bite. In the year 2017, this top ice cream brand produced sales of about 461.3 million US dollars. Due to their wide array of products and their taste, Haagen-Dazs has become one of the top ice creams brands in the world.