He was a pioneer in the online music distribution platform
Today, the phrase "iTunes" is nearly synonymous with the word "music." And it was all because of Steve Jobs' tremendous efforts. He was a pioneer in the online music distribution platform.
Apple's iTunes, which debuted in 2003, has changed the way we listen to music in general. From musicians to music producers to record labels to consumers, iTunes has wreaked havoc on the music business. I mean "upset" in a nice way.
The iTunes Store provides clients with a digital platform where they can easily purchase music. Jobs recognized that music distribution and purchase were trailing far behind. As a result, Steve launched the iTunes Store, which allowed music fans to purchase music in a cheap, easy, and convenient manner. This contradicted the customary method of purchasing music, namely CDs and video cassettes.
Despite initial pushback from music studios, Jobs' brilliance for simplicity resulted in a pricing norm of 99 cents per song that stayed fixed for eight years. And it was his unstoppable charm as a salesman that pulled the record companies so thoroughly on board that iTunes is now the dominating player in the digital music sector. It was a win-win situation for all music business players. Everyone was ecstatic, and musicians made more money. Even individuals who enjoyed illegally downloading music discovered that Apple's iTunes Store had far superior content at more reasonable costs.