Healthy Choice

ConAgra Goods owns the Healthy Choice brand, which sells refrigerated and frozen foods. It was formed after then-ConAgra CEO Charles "Mike" Harper had a heart attack in 1985, according to ConAgra's official business history. He came up with the concept for a range of healthier frozen foods after being forced to drastically change his diet.

Conagra Foods created the Healthy Choice frozen food segment after its CEO, Charles Harper, suffered a heart attack. Harper was motivated to produce healthier choices from Conagra after being forced to drastically adjust his diet. In 1989, Healthy Choice was founded.

The brand is a direct rival to other healthy frozen meal providers such as Lean Cuisine. Their goal was to make people's access to quick and healthy food easier. Healthy Choice also sells cold meats, soups, and side dishes in addition to frozen dinners.

Founded: 1985

Headquarters: Chicago, IL

Website: https://www.healthychoice.com/