Hungry Man

The Hungry Man line of frozen dinners offers generously portioned microwaveable meals to satisfy even the most voracious appetites. Despite the fact that healthier food alternatives are becoming more popular, the highly unhealthy Hungry-Man brand, which is heavy in calories and saturated fat, continues to do well.

Hungry Man's success may be due to the demographic they target: young guys, regardless of market conditions. Hungry Man has branded his frozen meals to communicate the concept that their meals come in large portions and are delicious. These are the two key characteristics that young guys who aren't very health-conscious seek in frozen meals. Hungry Man has grown to become one of America's largest frozen supper businesses by focusing solely on this specific market.