Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

How well-versed in marketing communications do you feel you are? Learn more about this important component of the marketing mix and utilize it to give your product or service the boost it need. You will gain an understanding of the key concerns while formulating and assessing marketing communications plans and tactics through this course. You'll be able to make better marketing communications judgments by fusing the appropriate theories and models with relevant information. You will be able to employ integrated marketing communications (IMC) after completing Integrated Marketing Communications course to build valued brands and win over customers. This can be seen as one of the Best Online Public Relations Courses.

To assist you in making better marketing communications decisions, this course serves as an introduction to the discipline of integrated marketing communications (IMC). The term "integrated marketing communications" will be defined in this course. You will go over the marketing process and how to expound on the crucial choices that marketing managers must make along the way. Additionally, you will speak with a number of industry experts and learn about the most recent market trends as well as how to build brand equity and loyalty. You will be able to put the theoretical approaches to advertisement design into practice after completing this session. For your goods and services, you'll be able to employ strategies including consumer promotion initiatives, public relations, cause-related marketing, crisis management, social media marketing, digital marketing, and search engine optimization.

Professor Eda Sayin of the IE Business School will lead you through the procedure with the aid of expert interviews from global marketing companies and engaging real-life examples. After completing Integrated Marketing Communications course, you will have the knowledge necessary to ensure that you choose wisely when it comes to communications, advertising placement, and digital marketing.

Skill you will gain

• Advertising
• Integrated Marketing Communications
• Marketing Communications
• Marketing

Instructor: Eda Sayin

Offered by: IE Business School

Coursera rating: 4.7/5.0, 2.163 ratings

Enroll here: https://www.coursera.org/learn/integrated-marketing-communications