Startup PR: Getting Press on a Tight Budget
For a look at public relations tactics to engage with journalists and eventually get publicity for your firm, join tech journalist Erica Swallow. The fundamentals of public relations strategies for startups will be covered, along with how to interact with the media and develop relationships with them, how to write a killer pitch, what the terms "exclusive" and "embargo" mean, which assets are helpful for journalists, what not to do, and a ton more.
Several case studies from recent pitches that Erica has received from budding entrepreneurs will also be included in Startup PR: Getting Press on a Tight Budget. She will give you an insider's account of how each pitch for her was made and how each one turned out. Students should have a solid understanding of the fundamentals of press relations techniques after completing this course, and they should be well on their way to coverage! You don't need to have any prior experience in public relations, and all of the materials, tools, or services mentioned may be obtained without difficulty online.
What you will learn
- You will learn how to polish your startup's pitch and interact with the media successfully in this course.
- By the end of the course, you will be equipped with the skills and information need to engage practically any journalist you're trying to reach.
Who this course is for
- Entrepreneurs
- Startup Employees
- Public Relations Rookies
Instructor: Erica Swallow
Udemy rating: 4.4/5.0, 172 ratings
Enroll here: https://www.udemy.com/course/startuppr/
