Top 11 Best Online Public Relations Courses

27-12-2022 11 2 0 0 Báo lỗi

Building, strengthening, and sustaining a favourable perception of the business are the basic goals of public relations. Public relations include a wide range of activities, including advertising, corporate communications, event management, social media participation, and media strategy. You can start with a short course in a particular field, such as event planning or media relations, if you wish to start a career in public relations. You can also pursue a Bachelor's degree in this field. Here are some of the Best Online Public Relations Courses, which help you to gain more knowledge about this aspect.

1 Minh Anh

Public Relations: How to Be a Government/PIO Spokesperson

Imagine yourself answering challenging questions from reporters during a tense press conference while maintaining your poise, authority, and message. The news media can receive the precise words and quotations you desire about your government organization.


How to speak for the government. As a representative of a government agency or bureau, you will master successful media relations techniques in this public relations course on "How to Be a Government Spokesperson." Governmental organizations and officials are held to a greater standard of accountability by the media. You may encounter more skepticism and possibly even animosity from the news media as a government spokeswoman.


In this course, you will learn four key skills: how to appear at ease, assured, and relaxed whenever you appear on television or in front of a camera; how to craft a three-part, thirty-second media message for each interview; how to respond to questions from reporters in a strategic, focused manner; and, last but not least, how to package your messages with sound bites so that you can predict in advance which quotes of yours will appear in the final story.


By the end of Public Relations: How to Be a Government/PIO Spokesperson course, you will understand the fundamentals of being a public relations spokesperson. TJ Walker has had positions as a press assistant to members of the US Congress as well as director of communications for the Florida Department of Banking and Finance. For this public relations training, a 100% money-back guarantee is offered. Additionally, the instructor offers a stronger warranty.


What you will learn

  • Represent a Government Agency or division in front of the media
  • Serve as a media spokesperson for a government agency
  • Handle a press conference
  • Speak in sound bites


Who this course is for

  • Government officails
  • Press spokespersons
  • Public information officers


Instructor: TJ Walker

Udemy rating: 4.8/5.0, 108 ratings

Enroll here: https://www.udemy.com/course/how-to-be-a-government-spokesperson/

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2 Minh Anh

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

How well-versed in marketing communications do you feel you are? Learn more about this important component of the marketing mix and utilize it to give your product or service the boost it need. You will gain an understanding of the key concerns while formulating and assessing marketing communications plans and tactics through this course. You'll be able to make better marketing communications judgments by fusing the appropriate theories and models with relevant information. You will be able to employ integrated marketing communications (IMC) after completing Integrated Marketing Communications course to build valued brands and win over customers. This can be seen as one of the Best Online Public Relations Courses.


To assist you in making better marketing communications decisions, this course serves as an introduction to the discipline of integrated marketing communications (IMC). The term "integrated marketing communications" will be defined in this course. You will go over the marketing process and how to expound on the crucial choices that marketing managers must make along the way. Additionally, you will speak with a number of industry experts and learn about the most recent market trends as well as how to build brand equity and loyalty. You will be able to put the theoretical approaches to advertisement design into practice after completing this session. For your goods and services, you'll be able to employ strategies including consumer promotion initiatives, public relations, cause-related marketing, crisis management, social media marketing, digital marketing, and search engine optimization.


Professor Eda Sayin of the IE Business School will lead you through the procedure with the aid of expert interviews from global marketing companies and engaging real-life examples. After completing Integrated Marketing Communications course, you will have the knowledge necessary to ensure that you choose wisely when it comes to communications, advertising placement, and digital marketing.


Skill you will gain

  • Advertising
  • Integrated Marketing Communications
  • Marketing Communications
  • Marketing


Instructor: Eda Sayin

Offered by: IE Business School

Coursera rating: 4.7/5.0, 2.163 ratings

Enroll here: https://www.coursera.org/learn/integrated-marketing-communications

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3 Minh Anh

The Ultimate Public Relations Masterclass

You will graduate from this course with all the skills you need to excel in the field of public relations. It is jam-packed with case studies, data, checklists, templates, and useful exercises that put the theory into practice.


The first part of The Ultimate Public Relations Masterclass introduces PR and explains its importance to businesses as well as how it has changed in the previous ten years. These innovations have made PR more fascinating and timely than ever before. The course then examines all the research you must conduct before developing a successful PR strategy.


Then, you'll discover how to develop tales that draw in your audience and support your brand messaging. The Ultimate Public Relations Masterclass course then examines all the strategies needed to guarantee that your story truly reach the intended audience, including media relations, social media, awards, events, and video. Additionally, writing for various audiences will be covered in this course. Then, you'll discover how to put it all together into a thorough public relations and communications strategy that outlines your goals, objectives, and proposed methods.

The ethical and legal implications of PR activity are then covered in this course as crucial ideas that you must comprehend if you plan to work in PR. In the final section, you will examine how to build a successful PR career, including how to land a fantastic position, select your area of expertise, and increase your chances of success.


What you will learn

  • How to create a PR plan that produces leads, establishes your brand's reputation, fosters community, and draws in customers.
  • How to improve website traffic with PR.
  • How to plan, carry out, and evaluate the effectiveness of your PR strategy.
  • How to explain your PR approach to key audiences, win support, and secure funding
  • How to get influencers and media to support your business.
  • How to leverage traditional media, social media, videos, content, and more to be noticed.
  • How to enter contests to improve your odds of winning.
  • How to start your PR career, including where to look for work and what to specialize in.
  • Writing for the press.
  • How to produce original media content.


Who this course is for

  • Students
  • Teachers
  • Professionals
  • Managers


Instructor: Heather Baker

Udemy rating: 4.6/5.0, 2,122 ratings

Enroll here: https://www.udemy.com/course/the-ultimate-public-relations-masterclass/

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4 Minh Anh

Public Relations: Media Crisis Communications

During a crisis, public relations is necessary. Imagine that your company experiences a crisis and that you emerge victorious in the media. You approach the media proactively. Your message is understandable and very clear. Additionally, the finished stories include the precise quotes you requested. Although you didn't choose or design the PR disaster, you are prepared to speak well. Your reputation has increased rather than just remained the same!


In the event of a PR crisis, you will learn how to organize and distribute statements to the media. It will be discussed how to prepare for press conferences, media statements, messages, and sound bites. Why crisis preparation is crucial even if you don't know when or what kind of catastrophe it will be emergency communications. A comprehensive plan for media management, message preparation, and rehearsal is necessary for public relations. CEOs, PR specialists, crisis managers, and anybody else in charge of an organization's reputation should take Public Relations: Media Crisis Communications course. It can be seen as one of the Best Online Public Relations Courses.

For this public relations training, a 100% money-back guarantee is offered. Additionally, the instructor offers a stronger warranty. Students can learn more about the following subjects through this course: poor news delivery to clients and the media, big picture thinking (thinking like a CEO), and how to appear in the media as a purpose-driven and watchful leader.


What you will learn

  • Knowledge of Crisis Communications
  • Understand how to look Authentic on Camera
  • Create the messages
  • Converse in Sound Bites
  • Face challenging questions
  • Delivering negative news to clients
  • Selling using narratives
  • Using communication to spur change
  • Using a pressured voice
  • Be effective in your communication during a crisis.


Who this course is for

  • CEOs
  • CFOs
  • Business owners
  • Political leaders
  • PR executives
  • Risk managers
  • Crisis managers
  • Investor relations executives
  • Purpose driven leaders
  • Vigilant leaders
  • Spokespersons delivering bad news to customers and the media
  • Product managers


Instructor: TJ Walker

Udemy rating: 4.6/5.0, 1,732 ratings

Enroll here: https://www.udemy.com/course/crisis-communications-how-to-survive-a-crisis-in-the-media/

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5 Minh Anh

Introduction to Public Relations and the Media Specialization

For students who are interested in learning about public relations and branding communication, this specialty is excellent. You'll learn how to manage the reputation of your business using a variety of techniques. You will gain knowledge of the various media outlets, how to interact with journalists, and how to organize strategic communication to benefit your business. Additionally, you will graduate from this specialization with a number of components for your portfolio, such as a list of media contacts, a press release, a pitch, and a crisis communication strategy from Introduction to Public Relations and the Media Specialization.


Learners are exposed to an overview of public relations theories and ideas that are pertinent to practice in this first course. You will research the area, learning about its history, current trends, and strategies for breaking into the field of public relations. This course offers a comprehensive introduction of working in public relations and the practical use of various persuasion principles. Public relations' ethical ramifications are also covered in the course.

In contrast to related disciplines like advertising and marketing, you will learn about branding and the function of public relations in the second semester. You will have an understanding of the media and how to use narrative to your advantage with various channels and gatekeepers. You'll talk about fundamental theories of mass communication and public relations as they relate to managing issues and crises.

Additionally, the final course will show you how to draft a press release, a story pitch, and a list of media contacts—all essential components of "doing" public relations. The narrative of your business can then be conveyed through these collateral pieces. It's crucial that all marketing materials convey a company's objective and basic values and remain "on message." It might be difficult at times to work with journalists and other media professionals, so you'll go through several strategies for establishing these connections. Finally, you will learn about social media influencers and whether collaborating with them is the best strategy for achieving your communication objectives.

A press release, narrative pitch, media contact list, and crisis communication strategy are just a few of the public relations tools that learners will construct. Learners will be guided to develop and perfect the fundamental techniques used every day in public relations practice using the knowledge they have acquired during Introduction to Public Relations and the Media Specialization.


What you will learn

  • Recognize the benefits that public relations may provide for your company or brand.
  • Apply the principles of public relations theory to your brand as an individual, corporation, or organization.
  • Create expert public relations materials for your resume, including press releases, social media posts, and influencer lists.
  • For your company or group, manage the reputation of your brand and create a proactive crisis communication plan.


Skill you will gain

  • Press Release
  • Public Relations
  • Branding
  • Influencers


Instructor: Erin Willis

Offered by: University of Colorado Boulder

Coursera rating: 4.6/5.0, 190 ratings

Enroll here: https://www.coursera.org/specializations/introduction-to-public-relations-and-the-media

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6 Minh Anh

Top 10 Principles of Public Relations

What is public relations and how can people become a successful PR professional are two issues that are addressed in this course, which offers a high-level overview of the field. This course - Top 10 Principles of Public Relations - is for you if you just want to learn more about public relations or advance your PR profession. This course, whether you're a beginner or a mid-level practitioner, will assist you in creating more successful PR plans and tactics and teach you the techniques for creating lasting connections, producing measurable outcomes, and maintaining the satisfaction of your superiors and clients.


Over the past 10 to 20 years, the public relations profession has seen a significant transition. New maps of the PR industry will need to be updated often in order to be useful because the old maps are no longer useful. Of course, this is a compass rather than a map. No matter how the landscape shifts, the principles in Top 10 Principles of Public Relations course are meant to lead you through your PR career. You will also receive a further video that walks you through the process of creating a successful news release, step by step.


What you will learn

  • Determine the guiding concepts for effective public relations.
  • Explain the benefits of public relations to both individuals and businesses.
  • Know how to use public relations to get the results you want.
  • Recognize the duties and obligations of a public relations specialist.


Who this course is for

  • Public relations practitioners or people who are exploring the PR profession.

Instructor: Dr. Matt Cabot

Udemy rating: 4.6/5.0, 23 ratings

Enroll here: https://www.udemy.com/course/top-10-principles-of-public-relations/

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7 Minh Anh

How to Make a Public Relations Communications Plan

Public relations professionals have utilized the methodology covered in this course for years to prevent expensive misunderstandings and accomplish desired outcomes during campaigns, projects, and continuing general communications. Use the free worksheets, templates, and examples provided with How to Make a Public Relations Communications Plan course to put it to use for your company or project right now. This course is always expanding and improving. When you purchase it once, you get lifelong access to all of the tools and templates that are continuously being updated.


Word spreads quickly, and mistakes are not always overlooked. Effective and consistent communication of your message or brand can have significant financial repercussions, including damaged reputations and lost business. Therefore, have you created your communications plan even though you may already have a company plan and a marketing plan? Is your business prepared to communicate with customers in a consistent manner that supports your brand?

It's more crucial than ever to have a strategic communications plan in this age of social media and politically heated themes to guarantee that things go smoothly and messages are conveyed properly. Through a straightforward four-part framework, this course will introduce you to communications planning and assist you in creating a strategy that works for you and/or your team. A communications plan need not be difficult to create. Enroll in How to Make a Communications Strategy to stop hoping for the best with your communications and start creating a plan that works right away.


What you will learn

  • How to draft a communications strategy for your initiative or business
  • How to include pertinent research in your communication strategy
  • How to develop an effective communications plan
  • How to create and assess impactful communication goals
  • How to use tactics to achieve your communication goals


Who this course is for

  • Small business owners that are bringing new people onto their team
  • Entrepreneurs starting new projects
  • People launching new products or services
  • Non-profits or charities that work with sensitive causes
  • Politicians or public figures working on messaging or campaigns


Instructor: CRFT New Media

Udemy rating: 4.5/5.0, 56 ratings

Enroll here: https://www.udemy.com/course/how-to-make-a-communications-plan/

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8 Minh Anh

Startup PR: Getting Press on a Tight Budget

For a look at public relations tactics to engage with journalists and eventually get publicity for your firm, join tech journalist Erica Swallow. The fundamentals of public relations strategies for startups will be covered, along with how to interact with the media and develop relationships with them, how to write a killer pitch, what the terms "exclusive" and "embargo" mean, which assets are helpful for journalists, what not to do, and a ton more.


Several case studies from recent pitches that Erica has received from budding entrepreneurs will also be included in Startup PR: Getting Press on a Tight Budget. She will give you an insider's account of how each pitch for her was made and how each one turned out. Students should have a solid understanding of the fundamentals of press relations techniques after completing this course, and they should be well on their way to coverage! You don't need to have any prior experience in public relations, and all of the materials, tools, or services mentioned may be obtained without difficulty online.


What you will learn

  • You will learn how to polish your startup's pitch and interact with the media successfully in this course.
  • By the end of the course, you will be equipped with the skills and information need to engage practically any journalist you're trying to reach.


Who this course is for

  • Entrepreneurs
  • Startup Employees
  • Public Relations Rookies


Instructor: Erica Swallow
Udemy rating: 4.4/5.0, 172 ratings

Enroll here: https://www.udemy.com/course/startuppr/

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9 Minh Anh

Telling Stories Through A Holistic Public Relations Approach

The professors at Hourglass Media think that everyone has a story to tell. They also think that anyone can tell a story with confidence, grace, and honesty. But the fact is that everyone is busy with their personal and professional lives. Many of you have exponential objectives but insufficient time in the day to pursue them. This course - Telling Stories Through A Holistic Public Relations Approach - fills that need. With your time limits and other interests in mind, this course aims to provide you with the practical skills you need to tell your PR narrative in the most effective manner possible.


An accomplished APR (Accreditation in Public Relations) expert is teaching this course. The Accredited in Public Relations (APR) accreditation is a sign of distinction for public relations experts who show a dedication to the field and to its ethical practice and who are chosen based on their depth of knowledge, strategic perspective, and solid professional judgment. - United States Government


You will feel more confident in your skills by the time Telling Stories Through A Holistic Public Relations Approach course (in 50 brief lectures) is over, and you could even opt to continue studying some topics. The purpose of this course is to provide you with PR principles that you can immediately apply to business and communications goals and objectives.


Anyone who wishes to design a communications plan that produces outcomes at the beginning level should take this course. Anybody might be you—a businessperson, nonprofit communicator, influencer in the making, aspirant to the top of the corporate food chain, etc. You can use the RPIE approach for every communications endeavor you undertake. (Please take note that this course is not appropriate for those with intermediate or advanced knowledge of communications.)


What you will learn

  • To discover your communications' narrative, purpose, and more
  • To master RPIE by the end of the course in order to successfully plan, organize, carry out, and evaluate your programs and campaigns.
  • Create your own communications strategy and toolkit
  • Giving students activities, tools, and other practical materials to help them comprehend, get measurable results, andstreamline procedures


Who this course is for

  • Small Business Owners
  • Nonprofits
  • First-Time Communicators
  • Jack or Jill of All Trades
  • Beginners


Instructor: Kaylin R. Staten, APR

Udemy rate: 4.2/5.0, 2 ratings

Enroll here: https://www.udemy.com/course/telling-stories-through-a-holistic-public-relations-approach/

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10 Minh Anh

Ethics of Public Relations

For individuals interested in learning more about the value of ethics and ethics in the profession of public relations, this course is created for you. After completing Ethics of Public Relations course, you will be able to investigate ethical problems that may arise in corporate communications, public relations, and other strategic communication areas; gain knowledge of ethical perspectives and problems; understand how to recognize and resolve ethical problems; and learn about ethics in general.


Ethics of Public Relations course
aims to give students a comprehensive understanding of ethics in general and in relation to public relations in particular. This course is for you if you work in the field of communications or public relations. You will find topics that interest you throughout the course. You will be given examples in the course that you may use in your everyday life to reinforce the concepts. You will be able to demonstrate your competency with regard to the basic concept of ethics and ethics in the field of public relations in this situation. This is one of the Best Online Public Relations Courses.


What you will learn

  • Following the course, you will be able to investigate the moral dilemmas that may arise in corporate communications, public relations, and other strategic communication fields.
  • After completing the course, you will be able to understand ethical perspectives, ethical problems, and strategies for comprehending and resolving ethical conundrums.
  • You will be able to learn more about ethics in general after the training.


Who this course is for

  • Students
  • Teachers
  • Professionals
  • Managers

Instructor: Bahcesehir University

Udemy rating: 4.2/5.0, 18 ratings
Enroll here: https://www.udemy.com/course/ethics-of-public-relations/

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11 Minh Anh

Public Relations Fundamentals Masterclass 2022 Course

Anyone wishing to increase their public profile or their business can benefit from the profound knowledge and insight offered by the Zen of PR Public Relations Fundamentals Masterclass 2022. The training offers expert public relations advice that is described in straightforward language so that everyone may understand it. It is considered as one of the Best Online Public Relations Courses.


Public Relations Fundamentals Masterclass 2022 Course provides crucial PR abilities that help YOU realize your professional or personal goals. The course covers PR fundamentals and key message development, the development of an effective positioning statement and biography, in-depth instruction on how to write press releases and photo caption releases, the preparation of a media Q&A for media interviews, how to handle misrepresented facts, and general advice on contacting, connecting with, and forming relationships with key media professionals and industry stakeholders.


This course carefully walks you through real-world scenarios so that it can show you HOW to do things rather than just telling you WHAT to do. At each stage, case study examples and step-by-step "build" tutorials are provided.


What you will learn

  • An extensive, approachable primer on applying PR planning, strategy, and tactics
  • For corporate communications, commercial marketing, and personal branding,
  • Lessons include developing fundamentals and essential messages, a positioning statement, and a biography.
  • Writing a press release and a photo release, getting ready for a media interview, dealing with inaccurate information, and interacting with media experts.


Who this course is for

  • Marketers, business owners, professionals, personal brand builders, artists, models, MCs, thought leaders
  • This course is suitable for all, whether your aims are personal, business-related or for professional advancement


Instructor: David Swinfen

Udemy rating: 4.0/5.0, 80 ratings

Enroll here: https://www.udemy.com/course/public-relations-fundamentals-masterclass-2020-course/

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